Employee Communications 101 Virtual Conference

Thursday, Jan. 30, 2025
11 a.m.-3:30 p.m. ET

  • Leverage AI for Smarter Communication
  • Embrace the Future of Work
  • Elevate Your Employee Experience
  • Bridge Hybrid and Remote Gaps
  • Empower Managers as Communicators
  • Foster an Inclusive Workplace Culture
  • Measure Your Comms Efforts

Your Essential Internal Comms Roadmap for 2025

Effective internal communications and a strong employee culture isn’t just important — they're non-negotiable for organizational success.

Join us on January 30, 2025 for an engaging and fast-paced virtual conference featuring industry leaders, innovators, and experts who will share cutting-edge trends alongside timeless strategies, all designed to guide you and your team through the tactics you need to elevate your internal communications.

Learn practical and tactical ways to leveraging AI for personalized content, how to implement mobile-first strategies for accessibility, and why it’s critical to optimize employee experience platforms. We’ll cover ways to enhance productivity through newsletters, pulse surveys, and cohesive communication — all essential building blocks to creating genuine employee engagement and maintaining a connected workforce.

Get ready to revolutionize your approach to employee engagement and organizational culture. Register now and prepare to create a more connected, productive, and inspired workforce.

Top reasons to attend this virtual conference:

  • You’ll learn from and interact with the top employee communications experts.
  • You'll get essential takeaways you can apply right away.
  • You'll get to connect with fellow communicators and share knowledge.
  • You'll be able to watch from anywhere.
  • You'll receive all presentation slides and handouts.
  • You'll earn a Ragan Certificate of Learning.
  • You'll get access to the on-demand recording for 12 months.

Register to secure your spot today!

Agenda

11:00-11:05 a.m.
Intro Statement
11:05-11:30 a.m.
The Future of Employee Communications: Trends Shaping Our Workplaces

The way that the workplace operates and communicates changes year over year. Workplace communications and culture are being redefined, driven by advancements like AI and automation, which have displaced some jobs while creating new roles; the rise of the gig economy and freelance work has increased demand for flexible work arrangements; and Gen Z's unique expectations and values, shaped by their experience in a post-COVID, digitally-driven workplace. Tools and techniques from 2020 are no longer effective. In this opening session, you'll learn about the key trends reshaping internal communications and organizational culture for 2025 and beyond – plus, discover actionable strategies to fold these trends into your organization. Takeaways include:

  • Elevate Engagement: Discover how integrating employee experience platforms and diverse communication channels can enhance engagement and streamline information sharing.
  • Mobile Matters: Explore the critical role of mobile accessibility in reaching remote and deskless employees, ensuring inclusivity across your workforce.
  • AI for Personalization: Learn how artificial intelligence can personalize communication, making messages more relevant and impactful for your team.
  • Wellness at Work: See how effective communication strategies can support mental health and foster a positive workplace culture.
  • Future-Proof Your Comms: Gain actionable strategies and a comprehensive understanding of the evolving landscape of employee communications for your organization
11:30 a.m. - 12:15 p.m.
PANEL
The New Purpose Prism: Developing a Culture Driven by Corporate Values

It's no secret that DE&I initiatives, CSR policies, and ESG principles have rapidly evolved with changes in terminology and focus. Despite a politicized environment, effectively communicating the business benefits of a more inclusive and adaptable workplace remains crucial and must be demonstrated through tangible results. Join this session to learn how leaders are successfully navigating these evolving concepts. You’ll learn:

  • Holistic Alignment: Strategies to weave your company’s core values into every aspect of your organization to create a culture that truly reflects them.
  • Engaging Communication: Techniques to articulate your efforts, commitments, and initiatives of corporate values in a compelling manner that resonates with employees and stakeholders alike.
  • Empowering Cultural Ambassadors: How to leverage effective communication to transform employees into passionate advocates of your company's culture, extending impact both internally and externally.
  • Adaptive Culture Strategies: Develop flexible approaches to culture-building that can evolve with changing societal expectations and business needs.
  • Measuring Cultural Impact: Discover key metrics and methodologies for assessing the effectiveness of your cultural initiatives.
12:15-12:20 p.m.
Lightning Talk
12:20-12:30 p.m.
Conversation Breather
12:30-12:55 p.m.
Breaking Silos: Fostering Cross-Departmental Collaboration in a Virtual World

Remote. Onsite. Hybrid. Flex. Work from home. Whatever the case, lines of communication need to be accessible, measurable, and strategic. Join this session to hear from an expert who will share their experiences and insights on implementing tools and tech that facilitate cross-departmental collaboration. You’ll hear:

  • Collaborate Like a Pro: How to implement tools like project management software, communication platforms, and collaborative workspaces to enhance cross-departmental collaboration.
  • Clear Channels, Stronger Teams: Learn the importance of establishing clear communication channels to set shared goals and foster a sense of belonging among team members.
  • Removing Silos: Discover actionable ideas and practical tools to dismantle organizational silos, driving improved productivity, innovation, and employee engagement.
  • Real-World Success Stories: Learn how other organizations have effectively implemented collaboration tools and strategies – and how you can apply these lessons to your team.
12:55-1:40 p.m.
PANEL
The Employee Engagement Ecosystem: Maximizing Intranets, Digital Workplaces and Newsletters for Employee Engagement

From intranets to messaging apps like Slack and Teams; project management tools like Asana, Monday, and Trello, to company newsletters: everything has a purpose in the Employee Engagement Ecosystem (EEE). Join this session to explore how to transform your digital workplace into powerful hubs of employee engagement – and where and when it makes sense to launch a newsletter.

  • Enhancing Intranet Usability: Best practices for designing an intuitive and user-friendly intranet that encourages employee interaction and engagement, such as surveys and employee spotlights.
  • Elevating Newsletter Impact: Techniques for crafting compelling newsletters that capture attention and drive engagement.
  • Empowering Digital Workplaces: Evaluate the latest tools and tech that can transform your digital workplace into a seamless, productive, and engaging environment.
  • AI-Powered Content: Discover how to leverage AI tools like ChatGPT, Descript and Writesonic to efficiently improve scheduling and content brainstorming.
  • Elevating Engagement Through Data Insights: How to measure employee interaction, optimize content delivery, and create a seamless digital employee experience that drives productivity.
1:40-2:10 p.m.
The Manager's Toolkit: Empowering Leaders as Communication Champions

Managers play a pivotal role in critical cultural carriers and effective two-way conversation with employees. This session will arm managers with essential tools and strategies to excel as communicators. We’ll tackle how best to address difficult conversations like performance issues, conflict resolution, and company-wide tough news. You’ll learn:

  • Effective Comms Techniques: Proven communication techniques that middle managers can use to convey messages, provide constructive feedback, and foster open dialogue within their teams.
  • Building Trust and Credibility: Strategies for team building, including best practices for transparency, consistency, and integrity in communication.
  • Leveraging Tech for Communication: The digital tools and platforms that can enhance collaboration within teams, especially in remote or hybrid work environments – plus, best practices for using technology to maintain regular check-ins and virtual team-building.
  • Confident and Sensitive Approaches: How to handle challenging situations with confidence and empathy, such as mediating disputes, announcing layoffs, and managing sensitive personal issues.
2:10-2:15 p.m.
Lightning Talk
2:15-2:25 p.m.
Conversation Breather
2:25-3:10 p.m.
PANEL
Winning Leadership Support: Strategies for Championing Generative AI in Your Organization

Generative AI programs are the true standouts for this season of transformative tools. The future is already here with endless potential for human/AI collaborations, however, gaining leadership buy-in is crucial for a successful implementation. This panel session will provide you with the strategies and insights needed to effectively communicate the value of gen AI to your organization's leadership, ensuring alignment and support for AI-driven initiatives.

  • Articulating the Value Proposition: How to communicate the strategic value of generative AI to leadership, emphasizing its potential to drive innovation and improve business outcomes.
  • Engaging Stakeholders: Techniques for engaging and aligning key stakeholders, including executives, managers, and IT and content teams, to ensure a unified approach to AI adoption – plus how to set up a AI Task Force.
  • Mitigating Risks with Policies: Best practices for identifying and mitigating risks associated with AI us, including ethical considerations, data privacy, and security concerns.
  • Demonstrating Quick Wins: Strategies for identifying and implementing quick-win projects that showcase the immediate benefits of generative or other forms of AI.
  • Success Stories: Real world examples from industry leaders who have successfully implemented AI policies or task forces in their organizations.
3:10-3:30 p.m.
Fireside Q&A
The Power of Storytelling in Thought Leadership

Join us for this closing fireside session to learn how to create engaging stories that truly connect with your audience and boost your credibility. This engaging discussion will cover practical techniques and share real-world examples to help you craft compelling narratives. Whether you're an aspiring thought leader or a seasoned professional, this session will equip you with the storytelling tools to make a lasting impact in your field and inspire meaningful change.

  • Authenticity in Storytelling: Discover the importance of authenticity and vulnerability in creating meaningful connections through storytelling.
  • Engaging Your Audience: Gain insights into tailoring stories to different audiences by understanding their demographics, interests, and pain points. Learn to segment your audience and use interactive storytelling techniques, such as polls and visual elements, to maximize engagement and impact across various platforms, including LinkedIn, internal blogs, and X.
  • Actionable Strategies for Implementation: Ways to use LinkedIn, internal platforms, and X to share your stories and build a strong personal brand.
  • The Employee Value Proposition: Understand how these techniques enhance your thought leadership and support your organization by highlighting a culture of knowledge sharing and professional growth.
3:30 p.m.
Closing Statement and Top 5 Takeaways

Speakers

Speakers will be announced soon.

 

INTERESTED IN SPEAKING?

Please reach out to Director of Event Programming
Alyssa Smith.

Top things you’ll learn at this conference:

  • Boost employee culture: Discover proven strategies to cultivate a positive employee culture that fosters engagement, productivity, and collaboration.
  • Multi-channel strategy guide: How newsletters and intranets can be central to your comms strategy, and techniques to enhancing engagement through personalized content, interactivity, and real-time updates – plus, how to ensuring mobile-friendly access.
  • Empowering middle managers: Unlock the potential of the comms cascade, focusing on managers as key communicators. Learn how to equip them to effectively bridge the gap between leadership vision and frontline execution.
  • Next level content creation: How AI tools like ChatGPT, Descript or video creator Lumen5 can help quickly craft compelling employee stories or automatically schedule a content calendar.
  • Maximize Comms ROI: Leverage advanced analytics to drive communication strategies with AI-powered sentiment analysis, real-time feedback, and predictive modeling. Plus: Measure, optimize, and prove the ROI of your internal communications initiatives.

 

Preisgestaltung
Register now for Ragan's Employee Communications 101:
VIP Regular Rates
Virtual Conference Registration $1,399 $1,599
Virtual Conference Ragan Insider Member $1,349 $1,549
Nonprofit/Gov Event Registration $1,299 $1,499

All attendees will receive the recording of the event.


Group Discounts

Would you and your team like to attend? Group pricing for 3 or more is available when going through the registration process!

RAGAN COUNCIL MEMBER DISCOUNTS

Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
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RAGAN INSIDER DISCOUNTS

Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!

Phone registrations: please contact our customer service team at 800-878-5331 or [email protected]

Register to secure your spot today! Don’t miss this opportunity to:

  • Access exclusive content and resources.
  • Connect with your peers.
  • Get the ideas & tools to stay ahead in today’s rapidly changing world.

REGISTER NOW

Register today. Once registered, you’ll be able to join the private LinkedIn group right away.

BONUS MATERIALS
  • Checklist: The AI Writing Prompt Flowchart
  • The Clear and Concise Technical Writing Guide
  • Strunk & White’s Timeless Secrets for Rocket-Powered Writing
  • Why and How to Create an In-House Style Guide
  • Bias-Free Writing: What’s Preferred and What’s Problematic
  • The Art of Storytelling (A Practical Guide)

Sponsors & Partners

Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.

Let's Partner!

Who Should Attend?

You can’t afford to miss this if you work in:

Employee Communications • Internal Communications • Executive Communications • Human Resources • Employee Engagement • Corporate Communications • Employee Experience • Culture • Employee Resource Groups • Future of Work • Change Management

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Employee Communications 101 Certificate

Get Recognized!

Each registration comes with a personalized "Employee Communications 101" Certificate of Completion for attending.

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