Having garnered millions of views worldwide, That Reading Feeling Awaits, chronicles the six months-long series of short films created by Droga5 and Prettybird for Amazon Books as it becomes one of the most successful viral campaigns of ...See moreHaving garnered millions of views worldwide, That Reading Feeling Awaits, chronicles the six months-long series of short films created by Droga5 and Prettybird for Amazon Books as it becomes one of the most successful viral campaigns of 2022. The production included six different videos that combined animation with footage of different readers to denote various book genres, to demonstrate the magic of reading. This project gave life to that invisible magic that happens inside our imaginations when we read, and inspired viewers to read more, and get more out of what they read. The short film is a heartfelt celebration of the sacred space that books occupy in our society, as the foundation of our culture. Written by
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