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The Toyota Prius and Rav4 are no longer Prime

The Toyota Prius and Rav4 are no longer Prime

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Toyota’s Prius and Rav4 Prime will be called ‘Plug-in Hybrid’ for the 2025 model year.

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Red Rav4 rear three-quarter view against a building.
The new 2025 Rav4 “Plug-in Hybrid.”
Image: Toyota

Toyota’s Prius had its full glow-up redesign for 2023, and now the automaker is switching up what it’s called, too. The 2025 Prius Prime will now go by a more straightforward name: the Prius Plug-in Hybrid. The same goes for the Rav4 Prime, which is now called the Rav4 Plug-in Hybrid.

Toyota says the name change “is intended to help consumers more easily identify the powertrain choices” among Prius and Rav4 models. The 2025 versions of the Prius Plug-in will also have an updated “PHEV” (plug-in hybrid electric vehicle) badge on the rear. The Rav4, meanwhile, will no longer have a blue halo in the Toyota logo on both the front and rear.

The specs for the new 2025 Prius models seem unchanged otherwise — the plug-in version still has a 13.6 kWh battery with a max range of 44 miles of electric-only driving on the SE trim.

Red Prius on top of hill with town view
It’s the same good-looking Prius, otherwise.
Image: Toyota

The Rav4 has an 18.5kWh battery with 42 miles of EV range, plus it supports 6.6kW charging speeds, which takes about two hours to charge up on a Level 2 charger. (The Prius takes about four hours.)

Toyota has been pushing a hybrid-first agenda lately and taking the wait-and-see approach with EVs. The automaker has only launched one ho-hum EV model in the bZ4x but may soon change course with the promise of a three-row electric SUV for the US.