If politicians, citizens, decision makers, patients and scientists develop health objectives they aim at a specific health outcome in a certain period of time. They intend thereby to improve the health of the population, quality of life, and quality-adjusted life expectancy as well as to assign resources more effectively to achieve a certain outcome. As health goals should be realistic and achievable participation and cooperation of citizens, patients, politicians, and scientists appears to be of crucial importance. The primary goals should not be mixed up with the ways, steps, processes and structures that are only tools to achieve the goals. A profound comprehension and valid data of the health status in the population and, where possible, projection computations are an important basis for the development of health goals. While health policy generally may be a defensive business, health objectives offer the chance of shaping future health, of acting instead of reacting.