We report, for the first time to our knowledge, diode-pumped cw laser oscillation of Pr3+:LiYF4 in the red spectral range. The pump power is provided by a GaN laser diode emitting a maximum output power of 25 mW at a wavelength of approximately 442 nm. The Pr3+ laser emits 1.8 mW of output power at a 639.7-nm wavelength. Threshold pump power and slope efficiency in a nonoptimized setup are determined to be 5.5 mW and 24%, respectively.