Histamine H1-receptor mediated effects in guinea-pig lung and intestine appear to desensitize homologously rather rapidly. Within a few minutes of exposure to a high concentration of histamine (30-100 microM) the c-GMP production in guinea-pig lung and the contraction of guinea-pig jejunum are markedly attenuated. In both tissues the responses to other stimulating agents (e.g. muscarinic agent, calcium ionophore) are not affected. The protein kinase C (PKC) activating phorbolester phorbol-12,13- dibutyrate (PDB) concentration-dependently depresses H1-receptor responses in both tissues. Yet, PDB does not only attenuate the H1-receptor responses but also affects responses to other stimulating agents. In the guinea-pig ileum muscarinic receptor mediated contractions are inhibited equipotently by PDB, whereas in lung tissue the c-GMP formation after calcium-ionophore addition is affected too. In view of these findings the possible role of PKC in H1-receptor desensitization is discussed.