In this study, in-group stereotyping was examined as a function of variations in social context and perceiver factors. The social context consisted of different comparison groups and different domains of comparison. Comparison group and comparative domain were expected to interact in determining the content of the in-group stereotype. This prediction was confirmed with in-group stereotyping being strongest in conditions where the combination of comparison group and comparative domain made the in-group seem most similar to an out-group. The perceiver's level of in-group identification was also positively related to the level of in-group stereotyping. Moreover, the level of identification was shown to be dependent on the immediate social context and mediated the relationship between social context and in-group stereotyping. This pattern is explained in terms of a search for in-group distinctiveness.