In the present work, we estimated the functional networks in the frequency domain from a set of high-resolution EEG data in a group of healthy subjects during the showing of commercial spots within a neutral documentary. Then, we evaluated the differences in the cortical network associated with later remembered and not-remembered commercials by calculating the global- E(g) and local-efficiency E(l) indexes. During the visualization of the video-clips that will be forgotten (FRG), the cortical network exhibited high values of global- and local-efficiency, reflecting a small-world configuration. During the visualization of the video-clips that will be remembered (RMB), the same indexes appeared significantly lower. Such a difference seems not depending on the spectral content of the cortical activity. This result shows how the network communication efficiency would be affected by the presence of attentional and semantic processes that are behind a successful memory encoding in a lifelike situation.