Personalized health devices are the novel paradigm to reduce healthcare costs and to improve the quality of health services. At the same time, health interventions and promotion of self behaviors generate benefits to healthcare and allow citizens to be more involved in their own health management. This paper describes the process followed in HeartCycle project to design education and coaching services to promote self-behaviors in a closed loop monitoring system for patients with coronary heart diseases that suffered a myocardial infarction.