The aim of this article is to explore the concept of epiphany using a modified version of Walker and Avant's (2005) concept analysis procedures. This transformative experience produces behavior change that can impact wellness. The occurrence of epiphanies through analysis of historical figures, retrospective and qualitative studies, and literary works is described. Evidence suggests this phenomenon can be profound, liberating, and enduring. Nursing research has not considered the potential of epiphanies as a behavior change theory to improve health behaviors and wellness.