Many current ultraviolet filters present potential hazards both to humans and to the natural environment. As such there is a new impetus to develop, through intimate characterisation, ultraviolet filters for use in cosmeceuticals. Here we report a new class of organic molecules which have a strong absorption band across the ultraviolet-A and -B regions of the electromagnetic spectrum and high photostability. We have performed ultrafast transient electronic absorption spectroscopy and steady-state spectroscopies, alongside computational studies to track and manipulate photoprotection mechanisms. Our results present a potentially new generation of ultraviolet filters for use in commercial formulations.