Neuroscience and Consumer Behavior: Where to Now?

Front Psychol. 2021 Jul 5:12:705850. doi: 10.3389/fpsyg.2021.705850. eCollection 2021.

Authors

Michela Balconi^{1

2}, Martina Sansone^{1

2}

Affiliations

¹ International Research Center for Cognitive Applied Neuroscience, Catholic University of the Sacred Heart, Milan, Italy.
² Research Unit in Affective and Social Neuroscience, Department of Psychology, Catholic University of the Sacred Heart, Milan, Italy.

No abstract available

Keywords: EEG; autonomic measures; brain; consumer neuroscience; fNIRS; neuroeconomics; neuroscientific tools.

Publication types

Review