Over the past two decades, chemical looping combustion (CLC) has been extensively investigated as a promising means to produce electric power while generating a concentrated carbon dioxide stream for sequestration. We note that the chemical looping strategy can be extended well outside of combustion-based carbon capture. In fact, application of the chemical looping strategy in areas beyond combustion can result in somewhat unexpected energy and carbon dioxide savings without producing a concentrated CO2 stream at all. Furthermore, it allows the looping-based technologies to tap into applications such as chemical production - a $4 trillion per year industrial sector with high energy and carbon intensities. The key resides in the design of effective oxygen carriers, also known as redox catalysts in the context of selective chemical conversion through chemical looping catalysis (CLCa). This contribution focuses on the design and applications of mixed oxides as multi-function reaction media in CLCa. Since typical mixed oxide oxygen carriers tend to be nonselective for hydrocarbon conversion, the first part of this article presents generalized design principles for surface modification of mixed oxides to improve their selectivity and catalytic activity. Applications of these redox catalysts in chemical looping - oxidative dehydrogenation (CL-ODH) of a variety of light alkanes and alkyl-benzenes are presented. This is followed with a discussion of computation assisted mixed oxide design based upon thermodynamic criteria. Finally, a few new directions for the chemical looping technologies are introduced.