Does proactively asking about allergens before ordering improve customer outcomes? An in-business randomised controlled trial

Clin Exp Allergy. 2023 Aug;53(8):866-869. doi: 10.1111/cea.14326. Epub 2023 Apr 25.

Authors

Robert McPhedran¹, Pieter Cornel¹, Yuchen Yang¹, Sanjeev Devarajan¹, Ben Toombs¹, Anya Mohideen², Alice Rayner², Phil Jones², Natalie Gold^{1

3}

Affiliations

¹ Behavioural Practice, Kantar Public UK, London, UK.
² Social Science Team, Food Standards Agency, London, UK.
³ Centre for Philosophy of Natural and Social Science (CPNSS), London School of Economics and Political Science, London, UK.

PMID: 37186399
DOI: 10.1111/cea.14326

No abstract available

Keywords: allergens; food hypersensitivities; food safety; out-of-home food sector; randomised controlled trial.

Publication types

Randomized Controlled Trial
Research Support, Non-U.S. Gov't

MeSH terms

Allergens*
Humans

Substances

Allergens