Patterns of Promotional Content by Dermatology Influencers on TikTok

JMIR Dermatol. 2022 Mar 30;5(1):e34935. doi: 10.2196/34935.

Authors

Varun K Ranpariya¹, Ramie Fathy², Brian Chu², Sonia Wang², Jules B Lipoff^{3

4}

Affiliations

¹ Rutgers Robert Wood Johnson Medical School, Rutgers University, Piscataway, NJ, United States.
² Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.
³ Department of Dermatology, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.
⁴ Leonard Davis Institute of Health Economics, University of Pennsylvania, Philadelphia, PA, United States.

PMID: 37632857
PMCID: PMC10501523
DOI: 10.2196/34935

No abstract available

Keywords: Instagram; TikTok; conflicts of interest; dermatologist; dermatology; influencer; promotion; social media.