The RIC Recruitment & Retention Materials Toolkit - a resource for developing community-informed study materials

Stephanie A Mayers; Sarah K Cook; Caitlin Rantala; Tiffany Israel; Tara Helmer; Matt Schorr; Guadalupe Campos; David Hahn; Pamela Pimentel; Mysha Wynn; Terri L Edwards; Mary Stroud; Paul A Harris; Consuelo H Wilkins

doi:10.1017/cts.2023.607

The RIC Recruitment & Retention Materials Toolkit - a resource for developing community-informed study materials

J Clin Transl Sci. 2023 Aug 7;7(1):e182. doi: 10.1017/cts.2023.607. eCollection 2023.

Authors

Stephanie A Mayers¹, Sarah K Cook¹, Caitlin Rantala¹, Tiffany Israel², Tara Helmer¹, Matt Schorr¹, Guadalupe Campos³, David Hahn⁴, Pamela Pimentel^{5

6}, Mysha Wynn⁷, Terri L Edwards¹, Mary Stroud¹, Paul A Harris^{1

8}, Consuelo H Wilkins^{1

9

10

11}

Affiliations

¹ Vanderbilt Institute for Clinical and Translational Research, Vanderbilt University Medical Center, Nashville, TN, USA.
² Center for Emergency Care Research & Innovation, Vanderbilt University Medical Center, Nashville, TN, USA.
³ Healthy Neighborhoods Program, San Antonio, TX, USA.
⁴ Intracell Research Group, Wake Forest, NC, USA.
⁵ Sue and Bill Gross School of Nursing, University of California, Irvine, CA, USA.
⁶ Institute for Clinical & Translational Science, University of California, Irvine, CA, USA.
⁷ Project Momentum, Incorporated, Rocky Mount, NC, USA.
⁸ Department of Biomedical Informatics, Vanderbilt University Medical Center, Nashville, TN, USA.
⁹ Department of Medicine, Vanderbilt University Medical Center, Nashville, TN, USA.
¹⁰ Department of Internal Medicine, Meharry Medical College, Nashville, TN, USA.
¹¹ Office of Health Equity, Vanderbilt University Medical Center, Nashville, TN, USA.

Abstract

Clinical trials face many challenges with meeting projected enrollment and retention goals. A study's recruitment materials and messaging convey necessary key information and therefore serve as a critical first impression with potential participants. Yet study teams often lack the resources and skills needed to develop engaging, culturally tailored, and professional-looking recruitment materials. To address this gap, the Recruitment Innovation Center recently developed a Recruitment & Retention Materials Content and Design Toolkit, which offers research teams guidance, actionable tips, resources, and customizable templates for creating trial-specific study materials. This paper seeks to describe the creation and contents of this new toolkit.

Keywords: Recruitment; community-informed; recruitment materials; retention; toolkit.

Abstract

Grants and funding