Background: The influence of a change to a default X summary posting strategy on article viewership has not been investigated.
Methods and results: We conducted a retrospective analysis of X-posting rates and journal viewership data for both the Circulation Journal and Circulation Reports from April 2022 to September 2023. Following protocol modifications in March 2023, there was a notable increase in the X-posting rate from 12.4% to 61.7%, along with an uptick in median access counts to article pages within 30 days, from 175 to 231.5.
Conclusions: Trend analysis of journal viewership after a default X-posting strategy revealed an increase in viewer access.
Keywords: Article viewership; Default; X (formerly Twitter).
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