From Optional to Default - Enhancing Article Viewership Through X (Formerly Twitter) Posting

Circ Rep. 2024 Aug 1;6(9):389-394. doi: 10.1253/circrep.CR-24-0074. eCollection 2024 Sep 10.

Abstract

Background: The influence of a change to a default X summary posting strategy on article viewership has not been investigated.

Methods and results: We conducted a retrospective analysis of X-posting rates and journal viewership data for both the Circulation Journal and Circulation Reports from April 2022 to September 2023. Following protocol modifications in March 2023, there was a notable increase in the X-posting rate from 12.4% to 61.7%, along with an uptick in median access counts to article pages within 30 days, from 175 to 231.5.

Conclusions: Trend analysis of journal viewership after a default X-posting strategy revealed an increase in viewer access.

Keywords: Article viewership; Default; X (formerly Twitter).