Diversity branding by organizations

An increasing number of organizations worldwide are engaging in diversity branding to promote their commitment to a diverse and inclusive workplace. In this paper, we review 39 peer-reviewed articles on diversity branding, representing the most recent and significant studies in the field. Our review highlights the prevalence of diversity branding, core conceptual and theoretical approaches, and key findings. We also identify directions for future research, emphasizing company-level outcomes and potential negative, unintended consequences of diversity branding.