Non-fungible tokens (NFTs), which are immutable and transferable tokens on blockchain networks, have been used to certify the ownership of digital images often grouped in collections. Depending on individual interests, wallets explore and purchase NFTs in one or more image collections. Among many potential factors of shaping purchase trajectories, this paper specifically examines how visual similarities between collections affect wallets' explorations. Our model characterizes each wallet's explorations with a Lévy flight and shows that wallets tend to favor collections having similar visual features to their previous purchases while their behaviors vary widely. The model also predicts the extent to which the next collection is close to the most recent collection of purchases with respect to visual features. These results are expected to enhance and support recommendation systems for the NFT market.
© 2024. The Author(s).