The detection of norm deviations is fundamental to clinical decision making and impacts our ability to diagnose and treat diseases effectively. Current normative modeling approaches rely on generic comparisons and quantify deviations in relation to the population average. However, generic models interpolate subtle nuances and risk the loss of critical information, thereby compromising effective personalization of health care strategies. To acknowledge the substantial heterogeneity among patients and support the paradigm shift of precision medicine, we introduce Nearest Neighbor Normativity (N 3 ), which is a strategy to refine normativity evaluations in diverse and heterogeneous clinical study populations. We address current methodological shortcomings by accommodating several equally normative population prototypes, comparing individuals from multiple perspectives and designing specifically tailored control groups. Applied to brain structure in 36,896 individuals, the N 3 framework provides empirical evidence for its utility and significantly outperforms traditional methods in the detection of pathological alterations. Our results underscore N 3 's potential for individual assessments in medical practice, where normativity is not merely a benchmark, but a dynamic tool that adapts to the intricacies of personalized patient care.