Taste plays a central role in guiding ingestive behavior and the encoding of taste is affected by manipulations that influence ingestive behavior. In this article, the use of the taste reactivity test to provide a behavioral assessment of how changes in the oral reinforcing properties of a taste may initiate or sustain ingestive behaviors in several contexts are discussed. The affects of the animal's sex, sodium deficiency, exogenous bombesin administration, and the role of central gustatory lesions in mediating taste reactivity responses are discussed. Findings indicate that an enhancement of ingestive taste reactivity responses correlate with an increased preference and intake of taste stimuli for some, but not all situations. Such situations include the bombesin-like peptides that reduce sucrose and sodium chloride intake without influencing taste reactivity responses. Conversely, female rats, compared to males, show an elevated intake and preference for a range of NaCl concentrations and a greater number of ingestive taste reactivity responses to some, but not all of the preferred concentrations. Such mismatches of taste reactivity and intake measures shift attention to the contribution of nongustatory factors (trigeminal, visceral) in the control of intake.