Previous investigations have suggested that object-based neglect may reflect an impairment in attentional allocation that occurs relative to the intrinsic left and right of objects. We report a patient with apparent "object-based" neglect of 90 degrees rotated stimuli for whom the pattern of neglect was a function of task strategy. When the patient was instructed to visualize the rotated stimuli as if they were upright, i.e. mentally rotate them, he showed apparent "object-based" neglect to the left of the principal axes of the stimuli. In contrast, when instructed to refrain from mental rotation, neglect was apparent only with respect to his left, but not the left of the stimuli. Thus, the apparent "object-based" neglect of this patient may be attributed to a process of mental rotation of objects to upright, and subsequent neglect in viewer-centered or environment-centered coordinates. These data suggest a mechanism whereby object-based and viewer/environment-centered reference frames may be aligned, thereby causing viewer/environment-centered neglect to appear as if object-based.