Gombeski W - Search Results

1

Creating an integrated clinical enterprise at the University of Kentucky: the emergence of UK HealthCare.

Karpf M, Perman J, Lofgren R, Melgar S, Butler F, Day Z, Clark M, Claypool JO, Gilbert P, Gombeski W, Higdon CM. Karpf M, et al. Among authors: gombeski w. Acad Med. 2007 Dec;82(12):1163-71. doi: 10.1097/ACM.0b013e318159e155. Acad Med. 2007. PMID: 18046120

2

Hospital affiliations, co-branding, and consumer impact.

Gombeski WR Jr, Claypool JO, Karpf M, Britt J, Birdwhistell M, Riggs K, Wray T, Taylor J. Gombeski WR Jr, et al. Health Mark Q. 2014;31(1):65-77. doi: 10.1080/07359683.2014.874873. Health Mark Q. 2014. PMID: 24617723

3

Effectively executing a comprehensive marketing communication strategy.

Gombeski WR Jr, Taylor J, Piccirilli A, Cundiff L, Britt J. Gombeski WR Jr, et al. Health Mark Q. 2007;24(3-4):97-115. doi: 10.1080/07359680802119090. Health Mark Q. 2007. PMID: 19042530

4

Demonstrating marketing accountability.

Gombeski WR Jr, Britt J, Taylor J, Riggs K, Wray T, Adkins W, Springate S. Gombeski WR Jr, et al. Health Mark Q. 2008;25(4):344-60. doi: 10.1080/07359680802135617. Health Mark Q. 2008. PMID: 19064476

5

Customer advisory groups: another way to listen to the marketplace.

Gombeski WR Jr, Taylor J, Britt J, Riggs K, Wray T, Springate S, Blair G, Bernard P. Gombeski WR Jr, et al. Health Mark Q. 2010 Jan;27(1):86-96. doi: 10.1080/07359680903519826. Health Mark Q. 2010. PMID: 20155552

6

Ready, aim, interview. A new study analyzes target survey audiences.

Gombeski W Jr, Wise A, Wack JT, McIntyre S, Perkins A. Gombeski W Jr, et al. Mark Health Serv. 2005 Fall;25(3):41-3. Mark Health Serv. 2005. PMID: 16224879 No abstract available.

7

Spread the word. Word of mouth is a powerful, but often undervalued, marketing strategy---here's how to harness it.

Gombeski W Jr, Britt J, Wray T, Taylor J, Adkins W, Riggs K. Gombeski W Jr, et al. Mark Health Serv. 2011 Winter;31(1):22-5. Mark Health Serv. 2011. PMID: 21473503 No abstract available.

8

Marketing-Stimulated Word-of-Mouth: A Channel for Growing Demand.

Gombeski WR Jr, Martin B, Britt J. Gombeski WR Jr, et al. Health Mark Q. 2015;32(3):289-96. doi: 10.1080/07359683.2015.1061864. Health Mark Q. 2015. PMID: 26368303

9

Cost-effective advertising through TV and newspaper "banner" ads.

Gombeski WR Jr, Taylor J, Krauss K, Medeiros C. Gombeski WR Jr, et al. Health Mark Q. 2003;20(3):37-54. doi: 10.1300/j026v20n03_04. Health Mark Q. 2003. PMID: 15018001

10

Harnessing employee marketing power. Employees can be one of your most influential marketing tools.

Gombeski WR Jr, Krauss K, Taylor J, Colihan L, Wilson T, D'Antonio M. Gombeski WR Jr, et al. Mark Health Serv. 2004 Spring;24(1):49-51. Mark Health Serv. 2004. PMID: 15008010 No abstract available.

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