IQOS labelling will mislead consumers.
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McKelvey K, et al.
Tob Control. 2018 Nov;27(Suppl 1):s48-s54. doi: 10.1136/tobaccocontrol-2018-054333. Epub 2018 Aug 29.
Tob Control. 2018.
PMID: 30158208
Free PMC article.