The bouba/kiki effect is robust across cultures and writing systems.
Ćwiek A, Fuchs S, Draxler C, Asu EL, Dediu D, Hiovain K, Kawahara S, Koutalidis S, Krifka M, Lippus P, Lupyan G, Oh GE, Paul J, Petrone C, Ridouane R, Reiter S, Schümchen N, Szalontai Á, Ünal-Logacev Ö, Zeller J, Perlman M, Winter B.
Ćwiek A, et al. Among authors: kawahara s.
Philos Trans R Soc Lond B Biol Sci. 2022 Jan 3;377(1841):20200390. doi: 10.1098/rstb.2020.0390. Epub 2021 Nov 15.
Philos Trans R Soc Lond B Biol Sci. 2022.
PMID: 34775818
Free PMC article.