The tide of tied agents is changing towards independent insurance agents in India
In 2001, the insurance penetration was 2.71%, which steadily increased to 4.2% in 2021, but still remains below the global average of 7.23%. The tied-agent and branch-led model of insurance has not been able to reach more than 100 million Indians, who reside in the top 50-60 cities of the country.
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