Korean survival drama Squid Game starts a tracksuit frenzy in India

In India, brands are seeing a rise in interest when it comes to tracksuits and co-ord sets.

Synopsis

Like the show puts everyone on equal footing, it's not just big players who are seeing a surge in sales of matching sets. Homegrown brands are reaping the benefits of the international show's popularity.

A matter of survival, no. A matter of style, oh yes. Since the South Korean survival drama 'Squid Game' has been released in September and viewed by more than 100 million people worldwide, dressing up like the show's contestants in green tracksuits has become a huge fashion hit.Closer homes, brands are also seeing a rise in interest when it comes to tracksuits and co-ord sets. "Pop-culture trends make their way into fashion statements in unique
BY
ET Bureau
5 mins read, Last Updated:
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