Gamification strategy: Indian companies play it right with a game they can’t lose
Gamification is already a much larger space. It is valued at $12 billion currently and predicted to grow 30% annually to hit $31 billion by 2024.
Synopsis
This gamification strategy — where hyper-casual, tap-and-play games are used to engage customers, speed up sales and enhance revenue — has found increasing traction with a host of companies.
A 25-year-old IT professional from Bengaluru won 500 reward points recently when a pop-up enticed her to spin a wheel three times while she randomly tried on apparel online. Soon, another pop-up showed a list of dresses she could purchase by redeeming those points.This gamification strategy — where hyper-casual, tap-and-play games are used to engage customers, speed up sales and enhance revenue — has found increasing traction with a host of
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