Game changing game watching: The future of India's favourite sport and its spectators
Synopsis
With COVID-19 giving cricket a hard nudge, following India’s favourite sport is set to get more immersive and experiential for fans hitched to new, mainstream technology. The future of screaming, streaming sports is upon us, writes Verizon Media's CEO Guru Gowrappan.
by Guru GowrappanGrowing up in Gujarat and Tamil Nadu, most evenings after school were exclusively devoted to sports, mainly playing cricket with friends. I loved the fun and intensity of our matches and years later, I came to value the teamwork and analytical skills that could only be learned on a field.For an entire generation of Indians, this joy has been on ‘pause’ right now, with street cricket off the streets and live matches without live
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