By: ET Online

11 Made in India brands and the ones who made them successful

Jul 24, 2023

Book traces story

A new book "Booming Brands" released on Monday traces the inspiring journeys of 11 'Made in India' brands. (Image: https://www.harshpamnani.com/)

Image Source: Agencies

Insight into those behind the brands

Other than recounting stories of the successful business ventures, the book, written by author and brand expert Harsh Pamnani, gives insight into the people behind these brands. (Image: https://www.harshpamnani.com/)

Image Source: Agencies

Invaluable resource

The book "aims to be an invaluable resource for entrepreneurs and marketers looking to establish resilient brands in the competitive Indian market," Pamnani said in a statement.

Image Source: Getty Images

Who are behind the brands?

Here are the 11 brands mentioned in the book and the ones behind them. (Image: https://www.harshpamnani.com/)

Image Source: Agencies

BookMyShow

Founded by Ashish Hemrajani.

Image Source: BCCL

Zomato

Founded by Deepinder Goyal and Pankaj Chaddah.

Image Source: BCCL

Jayaashree

Founded by Arunachalam Muruganantham.

Image Source: BCCL

Shaadi.com

Founded by Anupam Mittal. (Image: Facebook/ Anupam Mittal)

Image Source: Agencies

Paper Boat

Founded by Neeraj Kakkar, James Nuttall, Suhas Misra, and Neeraj Biyani.

Image Source: BCCL

Goli Vada Pav

Founded by Venkatesh Iyer.

Image Source: ET Online

BYJU'S

Founded by Byju Raveendran and Divya Gokulnath.

Image Source: BCCL

Su-Kam

Founded by Kunwer Sachdev.

Image Source: BCCL

FirstCry

Founded by Supam Maheshwari, Amitava Saha, Prashant Jadhav and Sanket Hattimattur.

Image Source: BCCL

Elephant Design

Founded by Ashwini Deshpande, Partha Guha and Ashish Deshpande. (Image: https://elephantdesign.com/ashwini-deshpande)

Image Source: Agencies

PaGaLGuY

Founded by Allwin Agnel. (Image: Twitter/ Allwin Agnel)

Image Source: Agencies

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