May 31, 2023
The maximum discount per order will be Rs 100, compared to Rs 125 earlier; order value must be over Rs 200 for food orders & Rs 300 for others.
Brokerages and research firms have questioned the sustainability of ONDC’s model, currently driven by discounts and subsidies
Incentives were there to attract platforms and customers to get on board ONDC. Now, the aim is to grow organically
First set of incentives for subsidising delivery charges, which were capped earlier this month, had an impact on the number of orders
Sources said with multiple platforms working on the same network, the competitive intensity will take care of the pricing
Benefits of scale enjoyed by Zomato and Swiggy could outweigh ONDC's open protocol & resource pooling, noted brokerage firm Jefferies
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