The Independents, the leading international communications group specialising in luxury, fashion and lifestyle, has added London and Los Angeles-based Sunshine to its growing roster of specialist agencies. The company, founded in 2012 by Al MacCuish and led by fashion industry veteran, Jenna Barnet, was one of the first companies to break new ground in bringing brands into the entertainment space. From its role in Gucci's spectacular CHIME for Change show headlined by Beyoncé to the recent revamp of the Victoria's Secret Fashion Show starring Naomi Campbell and broadcasted on Amazon Prime, Sunshine has played a key part in some of the most innovative projects in the industry over the last decade. “The acquisition of Sunshine is highly strategic — the team’s track record in developing brand and entertainment strategy for luxury businesses is unique,” says Isabelle Chouvet, CEO of The Independents. “Their understanding of the new entertainment landscape is a huge advantage for the group — and with our partners at Banijay alongside, our ability to build slates, custom content and entertainment studios for our global clients is exciting. This is a new era. We look forward to working with the major streamers and distributors as well as like-minded, brand-forward companies like Nike’s Waffle Iron, LVMH’s 22 Montaigne, Red Bull Studios and Condé Nast Entertainment.” The agency’s track record in bringing story expertise to transformation strategies for global brands offers the group valuable synergies across multiple categories, as well as the opportunity to tap into Sunshine's stellar brand-building capabilities, specifically in luxury consumer products. The Independents will extend Sunshine’s international reach to 12 countries across all continents, cementing its global leadership in the entertainment industry. The group’s wide network of expert entrepreneurs will enable the agency to pave the way for even more unparalleled, cross-cultural projects across the luxury sector. “The Independents' entrepreneurial spirit and growing constellation of companies is just incredible,” said Al MacCuish, Founder and Chairman of Sunshine. “We're joining our friends, colleagues and heroes, many of whom we've worked with for years and have long admired. This feels like home and like our best years are ahead of us.” “I've seen the changes taking place in the industry coming for nearly 10 years,” notes Jenna Barnet, CEO of Sunshine, who has previously worked at Calvin Klein, Armani, Gucci and Ralph Lauren before joining the agency. “The time is now. There is a new generation of clients and producers who recognise that with the right story, the right production, the right distribution, talent and team, the ability for luxury businesses to reach the hearts of audiences in culture is unparalleled. It really is a brave new world. With The Independents, we can turn our dreams into a reality.”
The Independents
Services de publicité
Paris, Paris 9 454 abonnés
A global marketing and communications group for industry leaders across luxury and lifestyle
À propos
THE INDEPENDENTS is a global group of renowned creative businesses and studios pushing the boundaries of what is possible in the world of fashion,luxury,beauty and lifestyle. Formed through the combination of Karla Otto, K2, The Qode, Lefty, Bureau Betak, Bureau Future, Prodject, CTZAR, Atelier LUM, INCA Productions, Atelier ATHEM, Kennedy and Sunshine, we are a collective of agencies who share the same values: a drive for excellence and innovation, a customer-centric view, and a spirit of community rooted in thoughtful collaboration. With global offices in twelve key luxury markets, we empower creative synergies, affording our clients the expertise of specialist agencies with the scale and infrastructure of a group. Offices: Paris, London, Milan, Munich, New York, Los Angeles, Tokyo, Hong Kong, Shanghai, Beijing, Seoul, Singapore, Dubai, Riyadh Services: Integrated Strategy, Talent, Branding, Communications, Influence, Brand Experience and Events, Digital Strategy, Creative Services
- Site web
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http://www.the-independents.com/
Lien externe pour The Independents
- Secteur
- Services de publicité
- Taille de l’entreprise
- 501-1 000 employés
- Siège social
- Paris, Paris
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2017
- Domaines
- Public Relations, China entry, Branding, Strategy, Communications, Talent, Entertainment Marketing, Influencer Marketing, Events, Creative Services, Content Production, Digital Strategy, Social Media, Marketing et Innovation
Lieux
Employés chez The Independents
Nouvelles
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BUREAU BETAK for Dior K2 for Kering
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INCA Productions for Motorola in New York
INCA joined forces with Motorola to craft an unforgettable guest experience for the 2024 launch of the motorola razr+ and razr devices. A star-studded lineup of influencers, press, and brand enthusiasts were invited to the renowned Greenpoint Terminal, where they were transported into a New York City speakeasy world brimming with mystique. Guests were mesmerized by a performance from the incredible magician Dan White, leaving the audience spellbound and questioning reality itself with the resounding echoes of, “How did the razr do that?” The night unfolded with legendary DJ sets by Nikki Kynard and the iconic Paris Hilton. #flipthescript #eventmarketing #eventprofs #eventproduction #experiential Photo credit: Motorola
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Merci Benoit TRYSTRAM! et Bravo BUREAU BETAK!
Je conçois des événements innovants et mémorables pour engager durablement les participants | 🖋️ Accompagnement éditorial et créatif événementiel | + de 650 événements + de 2600 intervenants accompagnés
Personne ne veut d’Aya Nakamura lors de la cérémonie d’ouverture des JOs Pourtant elle a cartonné lors du défilé Vogue World place Vendome. Ce défilé aurait pu être une partie de la cérémonie d’ouverture des JOs. Pourquoi ? 𝗖𝗲 𝘀𝗼𝗻𝘁 𝗻𝗼𝘀 𝗰𝗹𝗶𝗰𝗵𝗲́𝘀 𝘀𝗮𝗻𝘀 𝗲̂𝘁𝗿𝗲 𝘁𝗿𝗼𝗽 𝗰𝗹𝗶𝗰𝗵𝗲́𝘀. Il y a "Un je ne sais quoi" Une Élégance à la française. Oui, ça pourrait presque être une cérémonie d'ouverture. Au fond de moi, c'est ce que j'espère voir. Richesse humaine Richesse de talents Richesse d'histoires La France est riche d'une culture diverse. Je suis fier de cette culture et je veux la voir s'exprimer. Vivement la cérémonie d'ouverture dans moins d’un mois. Et toi ?
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"Beauty & The Business of Community Building", a KARLA OTTO x Lefty report! Dive in!
🧡 Super excited to share our latest KARLA OTTO Insights report: 'Beauty & The Business of Community Building,' which has just been released 🧡 Backed by industry data from our partners at Lefty and featuring interviews with Charlotte Tilbury Beauty herself and our client KILIAN PARIS, it's well worth a read. Access the full report here: https://lnkd.in/d8VfiR9D Congratulations team! ✨ 👏🏻 Nerys d'Esclercs Anna Ross Unsah Malik RUI H. Isabella Montgomery Cover image courtesy of our talented client Isamaya Ffrench for ISAMAYA BEAUTY #KarlaOtto #KarlaOttoInsights #KarlaOttoBeauty
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Milan Men's Fashion Week Digest with Lefty
This season, once again, we are collaborating with our partners at KARLA OTTO to analyze the most important insights from Milan Men’s Fashion Week. Prada Group, Fendi, and Zegna make the podium of the most visible brands, with Zegna boasting the highest EMV YoY evolution, followed by Giorgio Armani and Gucci. South Korean and Thai influencers lit up the front rows. Do you want to discover the full ranking? https://lnkd.in/de2bzheX 📷 Spotlight #findinfluencers #influencermarketingplatforms #influencerdatabase #milanfashionweek #prada #fendi #zegna #dolcegabbana #gucci #giorgioarmani #dsquared2 #moschino #jwanderson #emporioarmani
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INCA Productions for Loro Piana in Aspen
INCA imagined and produced a 4-day itinerary in collaboration with Loro Piana to celebrate the new ‘Into the Wild’ capsule collection in Aspen this June. The new collection celebrated Loro Piana’s sense of adventure with a nature inspired collection. 15 top press and influencers, along with a small selection Loro Piana VICs, were flown to Aspen, to be immersed and mesmerised by Loro Piana's sense of adventure, with a series of experiences and money-cant-buy moments unique to the area. INCA led all creative, production, sourcing, logistics, venues and hotels. 📷 : Ben Moon 📷 : Megan Wynn Amazing Press over the weekend; https://lnkd.in/dZc89MdT https://lnkd.in/dq4WZxGA https://lnkd.in/erM_VSH3
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That was a show!! BUREAU BETAK for Vogue World 2024 in Paris!
Vogue World: Paris - LIVE (feat. Bad Bunny, Gigi Hadid, Kendall Jenner, Sabrina Carpenter & More)
https://www.youtube.com/
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Cartier Nature Sauvage High Jewelry exhibition in Vienna with K2
NATURE SAUVAGE - The new high jewelry launch presented by Cartier in Vienna, Austria. A 9-month journey during which our team worked hand in hand with more than 10 internal departments and 10 external suppliers coordinating the creation of a network of craftsmen for the presentation of our new collection. From a marketing brief, to a vibrant scenography realised by K2, from a desire of immersion to kinetic movements, from the search for craftmen's skills to finally work with the art of wickerwork, art of resin, art of patina... Our creativity, patience, negotiation's power, production skills and the self-control required to organise a large-scale event were mandatory . And the result is MAGICAL. ⭐ I'm proud to have been part of this powerful strategy. I'm so proud to have built this masterpiece. Thanks to all the dedicated team who worked so hard to make it happen. Julien Retourné, Jean-Baptiste Belda, Julien Guidoni, Emma Le Vigouroux, Nadia Tazi, Emilie Baudry d'Asson, Clémentine Moline, Tamara M. #CartierNatureSauvage #CartierHighJewelry Pictures from Saï Stéphane Aït ouarab
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Atelier ATHEM for TORY BURCH in Paris
A curious rabbit settles in for the summer at Tory Burch - Saint Honoré ATHEM has adapted the work of Walter Schels to the architecture of the US brand's Paris boutique. The portrait of the animal, duplicated on the five levels of this particularly narrow façade, celebrates the release of the "Animal House" collection, the result of a collaboration with the photographer. ___ Un curieux lapin s’installe pour l’été, chez Tory Burch - Saint Honoré ATHEM a adapté le travail de Walter Schels à l’architecture de la boutique parisienne de la marque US. Le portrait de l’animal, dupliqué sur les cinq niveaux de cette façade particulièrement étroite, vient célébrer la sortie de la collection “Animal House”, née d’une collaboration avec le photographe. ___ Photos : Frédéric Berthet #ToryBurch #ATHEM #AtelierATHEM #Design #VisualMerchandising
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