Camille Cochener

Rank: 1/26
Subject: Local Marketing Mix Modeling - analysis, prediction of the impact of marketing media, levers on offline and online sales.
CatBoost, SHAP, GCP, Big Query, Dash, MMM

Rank: 4/26
Subject: Volatility prediction on announcement dates performance
Logistic regression, Random Forests, XGBoost, Stacking, Hyperopt
Details: https://www.qminitiative.org/hackathon2---intelligence-artificielle-&-machine-learning.html

Thesis title : « Dis moi ce que tu vois, je te dirai ce que tu ressens… ou comment évaluer l’impact du visuel sur les émotions au cours d’une expérience de consommation »

In a context of constant changes in marketing, and in order to understand consumer behaviour in a more refined and thorough manner, the method developed in my dissertation aims to analyse the consumer as part of a consumption experience. By focusing on the consumer-product interaction, this research qualitatively and… Voir plus

Thesis title : « Dis moi ce que tu vois, je te dirai ce que tu ressens… ou comment évaluer l’impact du visuel sur les émotions au cours d’une expérience de consommation »

In a context of constant changes in marketing, and in order to understand consumer behaviour in a more refined and thorough manner, the method developed in my dissertation aims to analyse the consumer as part of a consumption experience. By focusing on the consumer-product interaction, this research qualitatively and quantitatively tests two dimensions of the consumer experience: it studies the link between what a product suggests before consumption and the impact this can have on the final experience after consumption. Voir moins

Presentation title : "Tell me what you see, and I will tell you what you expect: when the icing does make the pastry"

The role of color is obviously one of the most studied aspects of the interaction between taste and sight. Color creates expectations that are then confronted with real perception when the product is consumed. The difference between expectations and real perceptions generates positive or negative emotions that have an impact on consumer appreciation and loyalty. The aim… Voir plus

Presentation title : "Tell me what you see, and I will tell you what you expect: when the icing does make the pastry"

The role of color is obviously one of the most studied aspects of the interaction between taste and sight. Color creates expectations that are then confronted with real perception when the product is consumed. The difference between expectations and real perceptions generates positive or negative emotions that have an impact on consumer appreciation and loyalty. The aim of this study is to provide a method to better understand the differential between consumer expectations and real perceptions. To that purpose, nine chocolate éclairs were tested by a large panel of 60 adults (from 20 to 60 years old) and 54 children (from 7 to 9 years old). Each éclair was a combination of one color (three colors of icing and one chocolate intensity (three tastes). Each individual tasted each of the nine éclairs following a precise protocol. Children tasted the nine éclairs at home in the form of a game to overcome constraints related to this type of panel. Adults achieved the sensory analysis in booths. Data were collected based on JAR scales, then analyzed. Results first revealed that adults and children have clear distinct expectations for each one of the icing colors: A different lexicon was used for each icing. Then, a differential between real perceptions and expectations was clearly brought to light and measured. Furthermore, the adults' differential in terms of perception was associated with a differential of emotions. Results obtained with children were validated comparing both results from children and adults. Voir moins