Rio reposted this
If we had to list some habit-forming products that have emerged in the last few years, UPI would be at the very top. For millions, making payments is now synonymous with using UPI. It's become a habit. But how do you design products that seamlessly integrate into users' routines? Let's break it down from the lens of UPI: 1. Consistent Triggers UPI’s success starts with its ubiquitous cues. With millions of QR codes across merchants, including in remote villages, QR codes have become a universal payment signal. Each purchase nudges users towards UPI, showing the power of consistent, visible triggers. 2. Simplified Actions The key to UPI’s habitual use is its streamlined action flow: scan, enter amount, add PIN, done. This simplicity reduces friction, making repeated use effortless. Minimizing steps and ensuring straightforward actions are crucial. 3. Engaging Rewards UPI enhances the payment experience with both variable and guaranteed rewards. For years, UPI apps have used variable rewards like scratch cards, adding an element of surprise and anticipation to transactions. Now, enabling credit cards on UPI has introduced guaranteed rewards, such as fixed cashbacks, making every transaction rewarding. This blend of unpredictable and reliable incentives will further boost engagement and satisfaction. UPI’s success is not just about technology; it’s about understanding human behavior and designing around it. What other products do you think have mastered the flow of habit formation? rio.money Rio National Payments Corporation Of India (NPCI) #upi #payments