ZURU Toy Company

Introducing the NEW Gumi Yum Mini Cities Series! 🏥 🏠 🏭 🌈 Peel the 8 fruit flavoured gummy layers, Pop open the egg to reveal a NEW Mini City Toy, build and connect together to create your ultimate mini city. There are 18 toys to collect. Gumi Yum has no gluten, dairy, eggs or nuts, making it the perfect treat! 🍒 🍊 🍋 🍇 🍏 🍍 🍓 #ZURU #ZURUEdge

Are you a university student looking to gain insight and experience in business? Curious about what a career at ZURU could look like? We’re excited to share that we’re partnered with Delta Institute to run a Global University Case Competition! This virtual case competition is open to university students globally and will give you the opportunity to: - Gain insight into what working in the commercial team of a global toy company looks like  - Attend masterclasses where you will learn core skills from commercial leaders at ZURU  - Network with and present your case to a panel of ZURU team members  As well as the chance to win prize money! Interested? Applications close July 8th, apply today - https://lnkd.in/gJR2XYdZ #ZURU #LifeatZURU

Introducing our new Smashers Horror House. Get ready to smash, dig, and dissect your way through the coffin and bring your monster to life. 🎁 Surprises Inside: Dive into the Smashers Mega Horror House with 35+ surprises waiting to be discovered. 💡 Lights and Sounds: Experience eerie lights and sounds by placing the eye inside your monster's head! 🧟 Dig and Dissect: Equip yourself with a shovel and courage to unearth and dissect your monsters, bringing them to life in a truly hands-on adventure. 🤮 Sand and Slime: Enjoy tactile fun by discovering Smashers Monster pieces hidden in sand and slime! #ZURU #ZURUToys #Toys

We are thrilled to announce the expansion of our beloved and successful Eggzania line into a magical new realm: Rainbocorns Eggzania Fairy Mania! Discover a world filled with enchantment and wonder, featuring: ✨ 50+ surprises ✨ Dress-up accessories to transform into a fairy ✨ 3 new Fairy Eggzania characters to collect #ZURU #ZURUToys #Toys

🌟 We're finalists for the Global Influencer Marketing Awards 🌟 We are thrilled to share that the ZURU Toy Company in-house influencer marketing team, comprised of Libby Shearer, Olivia Deutsch and Izzy Appleton have been named finalists for the Global Influencer Marketing Awards! 🎉 We have been nominated for the "Most Effective Integrated Campaign" for our innovative and dynamic campaign: Taking ZURU Toys viral XSHOT INSANITY blaster to the next level! Our campaign aimed to skyrocket awareness for this epic launch, utilising mind-blowing TikTok and YouTube content. With a focus on 9 global markets, we invested in paid campaigns to maximise reach and engagement through using aspirational and action-based creators, generating incredible hype and views across the globe. 🌟With an astonishing 362 million views, dominating the global market, surpassing our objectives for mass awareness of this groundbreaking blaster. 🌟 We sent out jaw-dropping influencer PR packages to key blaster enthusiasts, sparking organic excitement across social media. 🌟 Partnering with leading toy specialists like Smyths, we drove consumers into stores, strengthening our European retailer relationships with in-store content and retailer bags incorporated into our creators' INSANITY content. 🌟 Our collaboration with 'Jared's Epic Blaster Battle' - one of the largest blaster battles in the world, gained additional buzz, with content shared by influencers reaching millions across multifaceted online channels as well as in person at the event. 🌟 Plus, our partnership with blaster sensations amplified our presence across their channels and our in-house XSHOT channel to create the ultimate XSHOT ambassador. In summary, XSHOT INSANITY set new standards for blaster excitement, achieving unparalleled success in driving awareness worldwide! A massive thank you to our incredible team, partners, and creators who helped bring this campaign to life. Stay tuned as we eagerly await the final results. Fingers crossed! 🤞 https://lnkd.in/gnTndnb3 #ZURU #ZURUToys #Toys

XSHOT was proud to partner with Canteen for an epic activation at the Armageddon Expo. Canteen Aotearoa is a youth cancer charity where rangatahi impacted by cancer and their families can connect and find support. Thank you to everyone who attended and donated. 💪 If you would like to support a great cause, head to Canteen Aotearoa. https://lnkd.in/fKECbd9 We can't wait for the next one! #ZURU #LifeatZURU

Step inside our greenhouse and check out the behind-the-scenes action of our latest Mini Brands Garden TVC. From the tiniest snails and ladybugs to sparkling dew drops, this shoot was all about capturing those mini details. Kudos to our amazing team for bringing this vision to life! 🪴 #ZURU #LifeatZURU #ZURUToys #Toys

Here's how ZURU Toy Company went from NOVICE to EXPERT on Roblox. 1. Identified Roblox as a great platform to reach their core consumers. 2. Dove into the platform, gaining 1st-hand knowledge of Roblox from a player's perspective. 3. Selected a development partner, Novaly Studios, who had deep platform knowledge and shared their enthusiasm for the Rainbocorns IP 4. Adjusted their approach along the way, balancing creating a fun experience with their brand objectives 5. Worked closely with their developer, designing an experience that was fun and also true to their IP 6. Launched and iterated, gaining learnings and new user growth along the way. Results thus far: 6 million lifetime visits to Raise a Rainbocorn in only a few months. Read my interview with ZURU to learn more about their complete process: https://lnkd.in/g9A3m_xi Thanks to Francesca Sonand and Cushla Henry at ZURU for sharing the company's story. Are you a brand with a Roblox success story to share? Please send me a DM or email. Want to learn more about Roblox and brands? - Follow me on LinkedIn. - Join 1.3K+ subscribers to my Roblox and brands newsletter: https://lnkd.in/gHTSeePQ #roblox #zurutoys #toys #toymarketing

🌟Exciting sneak peek into the world of Influencer Marketing at ZURU Toys 🌟 Generating over 97 Million views in the first few months of 2024, we have partnered with incredible influencers globally across TikTok, YouTube/Shorts, and Instagram/Reels! We’ve compiled some of our favourite content into an epic hype reel 🎥 With so much newness coming through the ZURU pipeline, and influencer campaigns now running across 14 different countries, we're beyond excited at the momentum being built and the impact we're now able to make on a global scale! 📚 Mini Brands Books: 42 Million views  🍫 Snackles: 25 Million views 👟 Mini Brands Sneakers: 30 Million views #ZURU #ZURUToys #Toys

Meet Ben R, our legendary Sales Director for our toys business across New Zealand, Middle East and North Africa. With 12 years under his belt in Hong Kong and now Auckland, Ben sure knows his stuff when it comes to all things ZURU Toys! Get to know him a bit more by swiping across → → → #ZURU #LifeatZURU