Diet, sugar-free tags making food packets unattractive?
TNN | Jun 27, 2018, 05.06 PM IST
![Diet, sugar-free tags making food packets unattractive? Diet, sugar-free tags making food packets unattractive?](/thumb/msid-64764496,width-400,resizemode-4/64764496.jpg)
For those who feel health and fitness concerns should inform the modern consumer’s food choice at a supermarket, there is news that may come as a shocker. A US survey found that tags like ‘diet’, ‘sugar-free’ and ‘fat-free’ on food packets actually turn customers away. Interestingly, terms ‘fresh’ and ‘farm-fresh’ are most desirable labels on food packets for young, old, wealthy, poor buyers alike...
Source: Statista, Consumer Trends in the Food and Beverage Industry study by Morning Consult; Graphic: Deepti Singh
![1 (1)](https://static.toiimg.com/img/64764563/Master.jpg)
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Source: Statista, Consumer Trends in the Food and Beverage Industry study by Morning Consult; Graphic: Deepti Singh