Why India is godmen’s own country

Self-styled gurus like Bhole Baba have millions under their spell. Sunday Times decodes their appeal which is a complex mixture of social factors and their ability to provide instant gratification to followers.

Before the Hathras stampede that killed 121 people hit the headlines, few urban folk would have heard of Bhole Baba. The incident probably left them wondering why so many people would flock to his ashram to get their hands on the soil touched by his feet or the ‘holy’ water dispensed at his satsangs.
But like Narayan Hari Saakar aka Bhole Baba, several self-styled godmen have amassed a huge following that enables them to build sprawling ashrams with luxurious swimming pools and green spaces. They are driven around in SUVs with dozens of volunteers in their security cavalcades, and often enjoy the patronage of politicians, film stars and other celebrities.
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