What is so special about Araku Coffee that led PM Modi to talk about it in 'Mann Ki Baat'

Araku Coffee has recently gained significant attention, especially after Prime Minister Narendra Modi highlighted its uniqueness and quality in his monthly radio program ‘Mann Ki Baat’ after resuming the third term. In the latest episode, PM Modi thanked the people of India for their unwavering support, while mentioning 3 products from different parts of the country that are gaining popularity across the world and Araku Coffee is one of them.But what makes Araku Coffee so special that it has caught the eye of the Indian Prime Minister and coffee enthusiasts worldwide? Here’s all you need to know about this coffee and why it is so popular.

What did PM Modi say?
During his “Mann Ki Baat” 111th episode, Prime Minister Narendra Modi said, “Approximately 1.5 lakh tribal families are involved in its cultivation. I recall tasting this coffee with Andhra Pradesh Chief Minister Chandrababu Naidu Garu in Visakhapatnam. Araku coffee has garnered several global awards and was well-received at the G20 Summit held in Delhi.”

The origins of Araku coffee
Araku Coffee hails from the Araku Valley in the Eastern Ghats of Andhra Pradesh, India. This picturesque region, with its lush green landscapes and ideal climate, provides the perfect conditions for growing coffee. The valley is home to indigenous tribes who have been cultivating coffee for generations. The elevation, rich soil, and suitable weather contribute to the exceptional quality of Araku coffee beans.

Unique cultivation practices
One of the standout features of Araku coffee is its organic cultivation process. The coffee is grown without synthetic fertilizers or pesticides, ensuring the beans are free from harmful chemicals. The tribal farmers use traditional farming methods, which are sustainable and environmentally friendly. This organic approach not only preserves the natural flavour of the coffee but also promotes biodiversity and soil health in the region. Its uniqueness led to Araku coffee getting a Geographical Indication (GI) tag in 2019.

Flavour profile and quality
Araku Coffee is known for its unique flavour profile, which sets it apart from other varieties. It has a rich, smooth taste with hints of chocolate, fruit, and spices. The coffee is often described as having a balanced acidity and a full-bodied flavour, making it a favourite among coffee connoisseurs. The meticulous cultivation and processing methods ensure that each cup of Araku coffee delivers a consistent and delightful experience.

The beans are handpicked and undergo a careful selection process to ensure only the best are used. They are then sun-dried and meticulously processed to preserve their natural flavours. This attention to detail at every stage of production results in a high-quality coffee that is both aromatic and flavourful.

Global recognition and awards
Araku Coffee has garnered international acclaim and has been recognised with numerous awards for its quality and taste. It has been featured in prestigious coffee competitions and has received accolades from coffee experts worldwide. This global recognition has further enhanced its reputation and increased its demand in international markets.

As more people discover the delightful flavours and inspiring story behind Araku coffee, it is poised to become a symbol of excellence and sustainability in the global coffee market. Whether you are a coffee enthusiast or someone who appreciates high-quality, ethically-produced products, Araku coffee is worth exploring.
(Images courtesy: Canva)