230 views | Sep 25, 2023, 10:48:43 AM |
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How Lenovo made the world's first Kiss Activated F1 trophy | TOI Auto

Starting in 2022, Formula 1 announced Lenovo as their official partner. Now in their second year together, Lenovo was the title partner for the 2023 Japanese GP being held at the Suzuka Circuit. Lenovo debuted the world's first Kiss Activated trophy at the event. As the name suggests, it is a unique technology-embedded trophy that lights up when kissed by the winning driver. Lenovo has even programmed the light combination to reflect the colour of the winner's national flag. To know more about what went into making the trophy, we spoke to Philip Marchington, Executive Creative Director, Corporate Marketing, Lenovo. Here is what he had to tell us.

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