Create Health

This particular fact might not come as a huge surprise. The difference is, when it comes to wine we only need to know what bottle to grab at the supermarket – whereas we all should know much more about female anatomy, for the health of all of us. And in the absence of strong governmental policies, we think it’s our duty as healthcare agencies and brands to lead the change. Do you agree? #womenshealth #menstrualhealth #femtech

💧 A real bleedin’ problem 💧 Remember those menstrual product adverts from a few years back? The ones where they pour water or bright blue liquid to show the absorbency of a tampon or a pad?   Turns out, that’s pretty much exactly what was happening in the laboratories the whole time.   That’s right, most menstrual companies tested the absorbency of their products using WATER or SALINE, despite the fact that menstrual blood is far more viscous and includes blood cells, tissues and more.   Research recently published in the BMJ Sexual & Reproductive Health also found that many menstrual products claimed an absorption capacity that they didn’t actually deliver on.   It almost beggars belief. And yet somehow doesn’t surprise us all that much; it’s yet another example of the disregard with which women’s wellbeing and health have been treated.   The issue here isn’t just about needing to buy extra pads – though that financial burden is not fair. In fact, the issue reaches as far as being unable to correctly communicate with HCPs about how much blood we’re producing in a period. Our answers can be the difference between whether our period is deemed problematic and requires further testing or not. So it matters.   We’re very glad to see these conversations coming to the fore. But it’s worrying too, as clearly we have so far to go when it comes to even basic facets of women’s health.   Were you shocked by this news?  #womenshealth  #healthequality  #menstrualhealth

Well, did you know the answer? If you did, well done! And if not, we don’t blame you. Education about women’s bodies is still woefully lacking. We want to be part of fixing that, and not just with our myth-busting game – we are on a mission to extend the reach of the brilliant FemTech brands changing the game. keep your eyes peeled for the next in our myth-busting game!

🏳️🌈It’s Pride month!🏳️🌈 It’s a time when most brands want a piece of the action. But it can often backfire – brands get accused of being disingenuous and using pride month for attention. On the flipside, there are brands launching genuinely helpful, destigmatising campaigns this year. Especially with regards to health and healthcare access. So we wanted to give some our favourites a shout out! 1. ⏱ The 54-second Watch ⏱ Launched for the International Day Against Homophobia and Transphobia, this wonderfully clever and beautifully executed campaign has created a 54-second watch. Its landing page, updating in real-time, brings into stark focus the extent to which violence and stigma shorten the life of LGBTQ+ people: https://54-secondwatch.com. 2. 🏥 Remove the Doubt 🏥 Live Through This, the LBGTIQ+ cancer charity, have launched Remove the Doubt. It’s an insightful and bold campaign that brings much-needed awareness to the issue of cervical screenings in the queer community. Let’s face it, no one enjoys a smear test. But among trans men, non-binary and intersex people, the thought of a screening is all the more daunting. This campaign does important work around encouraging and educating people on who exactly is eligible, and why, and what people can expect at their appointment. We love its assumption tackling copy and beautiful portrait photography: https://lnkd.in/gZiyFEaQ. 3. 🖼 16th Century Life Expectancy 🖼 A collaboration between McCann London and UK Black Pride, 16th Century Life Expectancy brings to life the horrifying insight that the life expectancy of Black trans people is 35 – the same as the average life expectancy in the 1500s. We think this campaign is brilliant because the art direction is as stunning as it is disruptive, communicating its message quickly and emotively. The portraits of the five trans models were hung at Christies, the world renowned art auction house, in an exhibition that drew a lot of much-needed attention: https://lnkd.in/gkc3XHXH. Have you seen any great campaigns recently? Let us know in the comments.

The final instalment of 'our top 20 eye-openers from Unwell Women' shares a bonkers theory about endometriosis, some shocking facts about the contraceptive pill, and gives us some hope for a brighter future of women’s health. #womenshealth #femtech

Do you know what Twilight Sleep is? Or why doctors used to fire x-rays at ovaries? Download the next instalment of Our top 20 eye-openers from Unwell Women to find out. #womenshealth