SINE Digital

Our Programmatic Director Alex Jacobs was at MAD//FEST day one yesterday talking all things Connected TV - What do brands and agencies need to know? Dive into his top three reasons to include CTV within media plans that we’re finding it pretty hard to argue with… 1️⃣ It’s where the users are - up to 75% of households in the UK are accessible through CTV advertising, rising to above 90% in the US. 2️⃣ It’s the biggest device in households - perfect for delivering bigger and more immersive creative. 3️⃣ It’s omnichannel - with data showing that campaigns involving CTV alongside other channels deliver higher conversion. Connected TV data is transforming the world of performance-based advertising for brands and agencies alike. Focusing on what the audience wants, rather than what the publisher needs, will be key to success as the industry continues to unlock the new opportunities CTV data offers. If you missed Alex’s panel yesterday, don’t panic! Drop us a message to learn more about what CTV data could mean for you - we're always happy to share. #MADFest #DigitalMarketing #CTVdata #ConnectedTV #IndustryExperts #MarketingInsights #PerformanceBasedAds

Our Programmatic Director Alex Jacobs was at MAD//FEST day one yesterday talking all things Connected TV - What do brands and agencies need to know? Dive into his top three reasons to include CTV within media plans that we’re finding it pretty hard to argue with… 1️⃣ It’s where the users are - up to 75% of households in the UK are accessible through CTV advertising, rising to above 90% in the US. 2️⃣ It’s the biggest device in households - perfect for delivering bigger and more immersive creative. 3️⃣ It’s omnichannel - with data showing that campaigns involving CTV alongside other channels deliver higher conversion. Connected TV data is transforming the world of performance-based advertising for brands and agencies alike. Focusing on what the audience wants, rather than what the publisher needs, will be key to success as the industry continues to unlock the new opportunities CTV data offers. If you missed Alex’s panel yesterday, don’t panic! Drop us a message to learn more about what CTV data could mean for you - we're always happy to share. #MADFest #DigitalMarketing #CTVdata #ConnectedTV #IndustryExperts #MarketingInsights #PerformanceBasedAds

We have received an overwhelming number of applications to our very first Future Talent Scheme - an initiative aimed at nurturing the next generation of SINE talent through mentorship, practical experience, and training. There is still time to apply as applications close tomorrow at 12 PM! ⏰ https://lnkd.in/gqqJExxw #digitalmarketing #internship #futuretalent #sinedigital

We have received an overwhelming number of applications to our very first Future Talent Scheme - an initiative aimed at nurturing the next generation of SINE talent through mentorship, practical experience, and training. There is still time to apply as applications close tomorrow at 12 PM! ⏰ https://lnkd.in/gqqJExxw #digitalmarketing #internship #futuretalent #sinedigital

Thrilled to announce that we are hiring a Campaign Director and Campaign Manager to join Beth Watson and Scott Lupi in our New York office! Visit our website or apply on Linked In today! https://lnkd.in/eKY2ZN9c https://lnkd.in/gPyRtnWk https://lnkd.in/gvm_XEjA

On Wednesday we hosted our second annual SINE Internal Media Awards (or ‘SIMAs’ for short). The SIMAs are such an exciting part of our calendar for three key reasons: 1️⃣ To give everyone a chance to showcase and be recognised for the amazing work they’ve done in a fun and creative way 2️⃣ To promote various skills across the team from entry writing to presenting 3️⃣ To do something different for the day and celebrate our amazing team! The event truly highlighted the best of SINE. It’s easy to overlook the strategies, tests, and innovative solutions that are part of our daily work. However, it’s crucial to step back and appreciate the team’s incredible efforts. The case studies showcased included industry-firsts, new activations, and record-breaking campaign results. Congratulations to all nominated entries, to all those who won in their particular category and a big hand to our three Grand Prix winners: 🥉 Max Miller for his data-driven & omni-channel programmatic CTV campaign. 🥈 Dmitry Dorofeev & Hannah Lowe for their cutting edge SEO strategy, delivering impact across both digital PR & organic social. 🥇 Georgia Bloomberg for her industry leading holistic search strategy showcasing how blending both SEO & Paid Search can maximise both organic & paid performance.

Great write up from Hivestack by Perion on our Programmatic Digital Out of Home campaign for Monet's Garden, utilising the platform's custom audience capability to serve DOOH ads dynamically to audiences who had previously visited similar attractions. Using footfall analytics to measure impact, we saw a 4.28x lift in visits to the attraction from this campaign. Get in touch to understand how we can supercharge your DOOH campaigns!

This week is Mental Health Awareness Week, something that is very important to us at SINE. This year's theme was movement, so our Wellbeing Committee organised in-office yoga, a Regents Park walk and lunch in the sun, and the newly re-established SINE running club had their first run around the park! The team also supported Wear it Green Day on Thursday, raising money for the Mental Health Foundation, with a green themed bake sale. Supporting our employee's mental health and wellbeing is an ongoing priority for SINE, and our dedicated Wellbeing Committee will continue to look at ways to improve our efforts in this area. With this in mind, we encourage everyone at SINE to get out in the sunshine and make good use of our 3pm early finish Friday's- a benefit our employees enjoy throughout the year! ☀ #MomentsForMovement #MentalHealthAwarenessWeek

🚀 Exciting milestone for SINE Digital! 🚀 We are over the moon to share that we have secured $2.5 million in Seed funding from No Guarantees Productions! This major investment will help fuel our U.S. expansion in performance marketing for live entertainment and sports. Since 2017, we've been dedicated to revolutionising audience engagement by blending the creative insights of former musicians and performers with advanced data science. This unique approach has driven exceptional results for our esteemed clients, including ATG Productions, Aston Martin F1, and Broadway sensations like Merrily We Roll Along and Back to the Future: The Musical. This funding will help to accelerate our growth, enabling us to further expand our U.S. presence and enhance our tech capabilities. We are also excited to welcome two outstanding leaders to our NYC office, Scott Lupi as Executive Director and Beth Watson as Executive Vice-President. Their leadership and industry knowledge will be crucial in driving our success and fostering a culture of innovation and collaboration. Our approach has already made a significant impact, as seen in our work with clients like the Royal Opera House where we used media mix modelling to improve marketing investment allocations, transforming their revenue and securing their future. Thank you to our amazing team and partners for their unwavering support and belief in our vision. Together, we are poised for a bright and successful future! #BusinessGrowth #USExpansion #DigitalMarketing #LiveEntertainment #SeedFunding #Broadway

Hurry 🏃♀️ don't miss out on the opportunity to apply for SINE's Future Talent Scheme. Aimed at individuals who want to kick start their career in Digital Marketing. You'll not only receive structured on-the-job training from our brilliant team, but you'll have the opportunity to gain experience with a variety of clients from theatre, to sports and fashion!