You're starting a new marketing job. What do you need to know?

First, you have to take a clear brief from the management about the business and dynamics, understand the strategy and know exactly how you will add value to the organization. then start to observe the team dynamics you will work with and how things are worked out in this organization. then start to draft your plans, sign them off and go to the execution phase considering the right level of engagement and collaboration.

To start a marketing position effectively, begin with a formal diagnosis to understand the current market status and landscape. Familiarize yourself with the market to gain a comprehensive orientation. Conduct thorough quantitative research to identify tangible benchmarks, which will serve as the foundation for your analysis. Use these findings to accurately diagnose the situation and inform your strategic planning. Based on this diagnosis, set clear and realistic Key Performance Indicators (KPIs) for your marketing efforts, ensuring they are agreed upon by all stakeholders.

To excel in marketing, one has to adopt a customer-centric mindset, quite literally stepping into their shoes. This means setting aside personal preferences and biases and instead immersing oneself in the perspective of customer. By doing so, one can craft strategies that resonate with their needs, desires and pain points. Keeping in focus, AIDMA (Attention, Interest, Desire, Memory, Action), marketers can systematically guide consumers through purchasing journey. Each step has to be meticulously designed to align with customer's mindset and motivations. Consistently keeping the customer first and employing data-driven insights, marketers can tailor their strategies to meet consumer expectations, connections and driving business growth

To excel in a new marketing job, you need to understand the company's products, target audience, marketing goals, brand identity, channels, tools, content strategy, budget, performance metrics, collaboration with teams, compliance, and ongoing learning in the field.

Here are some tips to help you hit the ground running: Understand Your Role Know the Products and Services: Familiarize yourself with the company’s products, services, and target audience. Review Past Campaigns: Look at previous marketing campaigns to understand what has worked well and what hasn’t. Set Goals: Define what you want to achieve in the first 100 days. Learn Continuously: Marketing is an ever-evolving field. Stay updated with the latest trends, tools, and best practices by reading industry blogs, attending webinars, and taking relevant courses. Ask Questions: Don’t hesitate to ask for clarification or help when you need it. Be Proactive: Show initiative by proposing new ideas and taking on challenges.

Understanding your target audience is key in making sure you are catering to their needs and ensures that you aren't trying to 'market to everyone.' Competitor analysis is so important because it can help you understand your own positioning in market, what the competitors are doing better or worse than your company / brand, and how you can replicate it & improve it, or completely change the field with something new. Conducting surveys can also give you insight into your brand health or even competitor's brand health based on the questions asked & this can help identify an area of opportunity to shift your brand perception if your brand isn't making the top of the list.

Welcome to the marketing adventure! 🚀 First, embrace the power of data; it's your marketing compass. Dive into analytics tools, decipher trends, and dance with demographics. Spice up your creativity; be the Picasso of copywriting and the Mozart of visuals. Engage with your audience like a friendly neighbor – social media is your block party. Collaborate like Batman and Robin; teamwork makes the dream work. Lastly, be agile, adapt faster than a chameleon in a color-changing contest. Now, go conquer the marketing universe! 🌐 #MarketingMaverick

There are some ways for understanding customers and competitors : Understanding Consumers:‎ • Surveys and Interviews: ‎ • Social Media Monitoring ‎ • Customer Feedback ‎ • Purchase Data Analysiss ‎ • Observational Studies ‎ Analyzing Competitors:‎ • Competitive Intelligence ‎ • Website Analysis • SEO and Social Media Analysis • Market Research Reports

Job #1 and something often not done well. Interview some of your customers. Interview some prospects. Talk to your sales team (if you have one) to hear the objections and values prospects talk to them about. Subscribe to your competitor's newsletters, scour their websites, look at their advertising, see what's said about them online. And ultimately SWOT is perhaps the greatest tool. Do a brainstorming session with the appropriate people. Out of a SWOT session choose 2 or 3 (depending on the size of your team) tactics/actions/deliverables that you all think can have the biggest time-to-value impact and go execute. Do regular updates to the team to stay on track. Too often once the meeting is over...things fade away.

necessary to include that: Market trend analysis: Utilise advanced data analysis tools, such as market intelligence software and specialised market research services, to identify emerging trends, changes in consumer behaviour, and predict potential future market directions. These analyses may include predictive modelling, time series analysis, and machine learning algorithms for a deeper understanding of market dynamics. Real-time brand reputation analysis: Implement real-time social media monitoring systems and sentiment analysis to track brand reputation and audience perceptions in real time. This allows for a proactive response to reputation crises and continuous understanding of the brand image in the market.

This is absolutely crucial in every marketeers career: know what you are speaking off! Know the elevator pitch off by heart, identify with your product / service and belief in what you want your sales to sell and your customers so see! Anticipate the customers needs and try best to address them. Look into what your product / service can help them with and pick these to communicate on. Many marketeers don't know the product. That's exactly what you should be all about.

necessary to include that: Packaging and Presentation Strategies: Consider packaging and presentation strategies that complement and highlight the product's attributes, providing an attractive and memorable shopping experience for customers. This involves choosing appropriate packaging materials, attractive design, clear information, and visual differentiation. Pricing Strategies: In addition to understanding the product's features, it's essential to comprehend the pricing strategies that accompany it. This includes understanding different pricing methods, such as cost-based pricing, perceived value, or competition, and how these strategies affect customer perception of the product's value.

In conclusion, don't undervalue the significance of presentation and packaging while launching a new product. Select components and styles that add to the product's allure and make the purchasing experience unforgettable. Furthermore, it's critical to comprehend pricing techniques to make sure that the perceived value of the product meets consumer expectations. You can successfully position your product for market success by taking these aspects into account.

Knowing your product and value proposition is essential in marketing. It allows for accurate communication of unique features and benefits to your target audience. Understanding your value proposition helps differentiate your brand in the market, leading to stronger connections with customers and driving purchase decisions. Overall, leveraging this understanding empowers you to develop effective marketing strategies.

Whenever transitioning to a marketing role, I cannot emphasize enough the importance of understanding the product and its offerings. Ultimately, thorough comprehension of the product is crucial. Without a deep understanding of the product inside and out, it's difficult to strategize marketing plans effectively. Meanwhile, continue exploring what competitors are doing to position your product in the best possible way.

Achieving success in business depends not only on profit orientation but also on cultivating enduring relationships with customers. An important step is to identifying and leveraging channels comprising individuals who are genuinely passionate about the product and committed to serving customers effectively. While profitability is important but prioritizing the long-term impact customers have on the brand transcends short-term gains. By focusing on building trust, delivering exceptional experiences, and consistently exceeding expectations, businesses can have loyalty and referals among their customer base. Investing in meaningful channel partners fosters sustainable growth and ensures the longevity and prosperity of the brand.

Something you’ll find helpful is to keep up with how fast some of those tools change and adapt to the market; especially digital tools. Within marketing, not only will you need to use new tools to deliver results, but you’ll find that some of those tools will need to be changed very quickly as sole of them won’t adapt to what you need quickly enough.

The crucial aspect to consider is understanding not only how you market your product or service but also the tools and channels you employ. Channels encompass various platforms and mediums like websites, blogs, social media platforms, email newsletters, video platforms, podcasts, and live events. Each channel offers unique opportunities to engage and connect with your audience, catering to different preferences and behaviors. Moreover, evaluate emerging trends in digital marketing and technology to stay ahead of the competition. Experiment with new channels and tools to diversify your marketing approach and reach untapped audiences.

It's a pretty interesting article which mentions the resources available. When entering into a new job role, it is very important to analyse the extent of technological influx perpetual to the product economics. Low margin High Volume product strategies must be intertwined with high margin limited demand models gathered from past experiences and vice-versa. Channel connections are necessary to jump start the new job role and flexible strategy planning on the go can help largely to design the ROI growth model for personal as well as for the organisation.

In addition to understanding channels and tools, it's crucial to stay updated on emerging trends and innovations in marketing technology and platforms. This allows you to adapt your strategies accordingly and explore new opportunities for reaching and engaging your target audience. Furthermore, integrating different channels and tools into a cohesive marketing strategy can enhance your overall effectiveness and maximize your impact. Regularly analyzing performance metrics and conducting A/B testing can help refine your approach and optimize your marketing efforts for better results.

Marketing is not a one (wo)man's job. I usually say that the marketer is the CEO of his brand and you need a team (sales, supply, finance, etc.) to make things happen. Make sure when you arrive to meet everyone and most important understand their agenda. If finance wants to improve bottom line and you come with ideas without clear ROI you likely to fail to get approval for example 😉

It's not just what you know, but who you know, and how you interact with those you know. As a newbie, it's imperative to find allies to help you navigate the workplace culture. It's impossible to know everything on your first day, and having people who are willing to help you (or find someone who can) is essential for being productive and adding value from Day One.

From a leadership perspective it's not just roles and responsibilities, but it's making sure everyone understands how their efforts contribute to overall success. Make sure you know. How you're measured. And hit those goals!

You can tell a lot about the “culture” by hearing words like “one-man show” or “wear many hats” = overworked and underpaid. By being aware of these terms, you can set realistic expectations and assess whether the workload and compensation align with your career goals and work-life balance. There’s only so much research you can do about your team, outside of googling their names and seeing if they use social media. Asking about turnover rates and reading company reviews can reveal a lot about the workplace culture. High turnover rates signal underlying issues such as poor management, lack of career growth opportunities, or a toxic work environment.

Make everyone’s job easier. Make their days brighter. Get your tasks done on time. And make sure you are always asking what else you can do to help out just a bit more.

necessary to include that: Alignment with the company's brand and values: Understanding the company's mission, vision, and values is essential to ensure that your marketing activities are aligned with the brand identity and organisational objectives. Continuous skills development: Investing in personal and professional development through training, courses, and participation in industry events to enhance your skills and knowledge in marketing. Creation of a culture of collaboration and learning: Promoting a culture of collaboration, constructive feedback, and continuous learning within the marketing team to encourage innovation and professional growth.

Identify your strengths (e.g. creativity, analytical thinking, communication) and weaknesses (e.g. lack of experience, knowledge, time management) to enhance your marketing performance. Leverage strengths, overcome weaknesses, and always prioritise continuous learning and growth along the journey.

Self-Assessment: Reflect on your past experiences to identify what you're good at. Are you great at strategizing, content creation, data analysis, or relationship building? Seek Feedback: Ask for feedback from previous colleagues or supervisors. They can provide insights into areas where you excel and where you could improve. Understand the Role's Demands: Analyze the specific requirements of your new position. How do your strengths align with these demands, and where might you face challenges?

Ignoring weaknesses when it comes to mobilising the team towards setting marketing goals will backfire in the coarse of action. Instead the effective manager defines his/her position by filling the weakness gaps with talent from the team and delegating self reliance and assessment will ease the goal strategic journey. Hence its inevitable to work on weakness than the strengths which always becomes a part of involuntary control points.

Marketing is communication. It's all about messaging. You may have ten great things, but what is that one thing that is most important for your customer to know about you? To convey that one thing in a manner that not only factually appeals but also appeals to emotions is the whole art of marketing. You just need to say enough and no more. Marketing is about delivering a clear and concise message to your customers that appeals to their logic as well as their emotions.

Prepare a 90 days plan to show your first results. This is crucial! Just like a president or a CEO, prepare your goals and objectives for the 90 first days of your new work. This will to gain traction in your new challenge and also get the team onboard with your mission and vision!!

Shut up and listen. Seriously, it doesn't matter if you're the new intern or the new CMO, you're still the FNG, you haven't earned any respect yet, and the only thing that should be coming out of your pie hole is questions like, "Who are you? What do you do? How do you like it here? Tell me what works? Tell me what doesn't work? How's the culture in your department?" And don't contribute to the conversation - just listen. Absorb and learn everything you possibly can *first.* Make sure your first opinions and decisions come from the most informed place as possible. Your fellow marketeers will respect you for it.

Be curious. When starting out, be open, observant, asking questions, learning and gaining understanding. You may have educational learning and natural instincts - but marketing jobs vary, and you need to gain situational context. Personal goals need to align goals to where you are, the work you do and your strengths. Don't be afraid of: - asking for clarity about your responsibilities. - trying new things and making mistakes. Mistakes happen and learning from them is what matters. - scheduling regular feedback from your manager/colleagues. Open the door for you to learn and to share your thoughts and needs. - create time to meet colleagues you may not work with daily and learn what they do - the more you know, the more you can grow.

Know the brand voice and identity inside and out. What words do they use in that industry? What do they not? What's the jargon? What are the colors? How do they use them? Logos? Specific product names?

↳ Clearly define your marketing goals. This provides direction and helps you understand your target audience and competitors. ↳ Conduct thorough research on your target audience and competitive landscape. This will inform your marketing strategy and the tools you choose. ↳ Based on your goals, audience, and competition, identify the most effective marketing tools for your campaigns. Consider factors like location, product type, and budget. ↳ Assemble a skilled marketing team that complements your strengths. Hire experts to fill any gaps in your team's expertise and leverage their knowledge for successful campaigns. By following these steps, you'll be well-equipped to launch impactful marketing initiatives in your new role.