How can brands ensure influencer authenticity and brand safety?
Influencer marketing is a powerful way to reach and engage your target audience, but it also comes with some risks. How can you make sure that the influencers you partner with are genuine, ethical, and aligned with your brand values? How can you protect your brand reputation from potential backlash, fraud, or legal issues? In this article, we will explore some best practices for ensuring influencer authenticity and brand safety in the context of brand strategy.
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Thiago SavoldiMarketing | Business Strategy | Innovation | Change Management
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Humsi Singh🏆37 X LinkedIn Top Branding Voice | Adobe Creative Educator | Brand Marketing Manager at SAAR Technosoft
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Dane O'LearyCreative Director & UX Designer @ Alan + Co. 🎨 Systems-Oriented Brand Builder ⚡️ Empowering Project Leader | Visual…