Good is the New Cool

Over the past few months, we’ve been working on an exciting new project. We're excited to share The Future of Good report is here! This report takes an in-depth look at 7 macro themes, 43 emerging trends to focus on, and close to 200 examples of brands, creators, and innovators. This collaborative work brings together the practical experience of our purpose consultancy Conspiracy of Love and the expert futurist and trend-hunter Lucie Greene from Light Years. It’s what we’ve looked for in a report but couldn’t find anywhere on the market: a future-focused look at the world of tomorrow with actionable takeaways that brands and businesses can use today. Check it out here: bit.ly/3C1Bx4S #goodisthenewcool #conspiracyoflove #thefutureofgood

Power Sails, Sails Built with Integral Solar Panels   Uk Sailmakers developed eco-friendly Power Sails with integral solar panels to enhance energy efficiency and reduce environmental impact in sailing. These sails promise to contribute to zero-emission boating, with the Arcona 380Z set to pioneer this sustainable technology. #GoodIsTheNewCool #MakeNoSmallPlans #ConspiracyOfLove Find out more below!

Apple Vision Pro - A Life Saver for Disabled Users?   The Apple Vision Pro offers advanced accessibility features like voice and head control, enhanced magnification, and screen reader functionality, significantly aiding users with disabilities. How is the headset changing disabled users’ lives? #GoodIsTheNewCool #MakeNoSmallPlans #ConspiracyOfLove Link in the comment.

How Employee Transformation Is the Next Frontier in Employee Engagement #GoodIsTheNewCool #ConspiracyOfLove #ThePrinciplesOfPurpose

Podcast of the Week   Our planet faces serious issues, and "How We Fix This," a new podcast hosted by Emmy and Golden Globe winner Alexander Skarsgård, offers solutions. Co-produced by Norrsken and Spotify, the series spotlights eight startups tackling critical social and environmental challenges. #GoodIsTheNewCool #MakeNoSmallPlans #ConspiracyOfLove ­ https://lnkd.in/gDHRAfnY

Coldplay Beats Emissions Target for the World Tour The band announces their carbon footprint after two years of touring is 59% lower than what was generated on their previous tour, thanks to some creative solutions that include kinetic dance floors that allow dancing fans to generate electricity, recyclable LED wristbands, and the band traveling by train. #GoodIsTheNewCool #MakeNoSmallPlans Link in the comment.

Campaign of the Week   Ogilvy Singapore and Unilever won the Glass Lion for Change Grand Prix at the Cannes Lions Festival for their "Transition Body Lotion" campaign aimed at Thailand's trans community. After two years of R&D, Unilever launched Vaseline Transition Body Lotion to address the skin dryness experienced by transitioning women due to hormonal imbalances. #GoodIsTheNewCool #MakeNoSmallPlans #ConspiracyOfLove Link in the comment

Dole’s Zero Waste Supply Chain, Coldplay Beats Emissions Target for the World Tour, and More! Enjoy the read! #GoodIsTheNewCool #ConspiracyOfLove #ThePrinciplesOfPurpose

Documentary of the Week Explore the history of LGBTQ+ stand-up comedy in this funny and heartfelt documentary, Outstanding: A Comedy Revolution, featuring personal stories from an all-star roster of performers, including Wanda Sykes, Suzy Eddie Izzard, Rosie O'Donnell, Margaret Cho, and many more. #GoodIsTheNewCool #MakeNoSmallPlans #ConspiracyOfLove https://lnkd.in/g3BzcKc5

Canada’s First Grocery Store Where Food is Free In Saskatchewan, Canada’s first free grocery store is set to open as a flourishing food bank continues to look for ways to support the community. The Food Hub will be stocked like any grocery store, it will feature a produce section, floor-to-ceiling display fridges, and be open all week. #GoodIsTheNewCool #MakeNoSmallPlans #ConspiracyOfLove https://lnkd.in/gnFNXGyF