Hencove

Please join us in welcoming Ellie Lester to the ‘Cove Crew! As a Content Coordinator on our “Liger” team, Ellie has been quick to get her paws dirty compiling industry research, crafting creative copy, writing long-form content, and much more. We’re so excited to have you on the team! We couldn’t have asked for a more purr-fect addition to our growing Liger pride. #marketing #marketingteam #b2bmarketing

When done correctly, visual storytelling is a marketer’s superpower. The human brain processes visuals 1,000 times faster than written information, so why not use that to our advantage? After all, we're all human here (sorry, AI bots). Combine a graphic, video, chart, or diagram with the right messaging and emotion, and bingo—you've just captured the attention of new and old audiences alike. Discover more about the power behind visual storytelling: https://lnkd.in/g2A2Yh49 #storytelling #marketing #b2bmarketing #visualstorytelling

Happy Independence Day! Today is a significant day in American history and an important opportunity to reflect on our nation's core values and express our gratitude to those who have fought to protect them. Our team at Hencove wishes you a spirited Fourth of July filled with fireworks, barbecues, and star-spangled celebrations. Have a safe and festive holiday! ❤️🤍💙 #independenceday #fourthofjuly

🥊 McGregor, Mayweather, Fury. Now it’s time to make way for the next big face-off: humans vs. AI. As more industries continue to shift their perspectives on AI from 'trend to watch' to a legitimate business need, Tony explores the inescapable question: What does AI adoption mean for marketers? Read the blog: https://lnkd.in/e_gb7UU3 #AI #ArtificalIntelligence #marketing #marketingtrends #communication #thoughtleadership #b2b

Account-based marketing (#ABM): is it out with the old and in with the new? Maybe. Researchers and marketers everywhere espouse the virtues of ABM, and to be frank, there’s no room, or need, to debate them. But despite the proven pros, ABM doesn’t equally benefit all businesses. As we know well in #marketing, there’s never a one-size-fits-all strategy. 👉 In our blog, Daniel proposes an alternative to ABM instead, cohort-based marketing (CBM), which represents a more practical, realistic, and balanced approach to marketing. https://lnkd.in/eb8Ggt25 #marketingstrategy #communication #thoughtleadership #b2b

Juneteenth, Freedom Day, is a day for reflection. It’s also a day with a rich tradition of celebration. Original observances included prayer meetings and the singing of spirituals. From block parties and parades to concerts and poetry readings, communities across America are organizing Juneteenth events of all kinds. Here are a few opportunities around Boston to immerse yourself in the cultural celebrations: Juneteenth Block Party in Brookline: https://lnkd.in/ejGgXNMh Institute of Contemporary Art Celebratory Programming: https://lnkd.in/ekRguPJQ 14th Annual Boston Juneteenth Emancipation Observance: https://lnkd.in/evvnKjC4 In observance of the holiday, our office will be closed on Wednesday, June 19th.

🏳️🌈 Happy #PrideMonth from Hencove! At Hencove we strive to create an inclusive environment for our team and build up brands who work for widespread equity in their fields. Whether it’s supporting LGBTQIA+-owned businesses, advocating for inclusive legislation and care, or creating welcoming workspaces, there’s no shortage of ways to show your support. Here are a few of the ways our team is celebrating Pride this year: 🍴 Ordering lunch from one of our favorite LGBTQIA+-owned local restaurants, Thai Noodle Café 🎧 Collaborating on a Hencove Pride playlist with our most loved songs by LGBTQIA+ artists There are so many ways to support the LGBTQIA+ community and join in on the Pride Month enthusiasm. If you looking for where to start, feel free to listen to our playlist while browsing ways to get involved in your local community: https://lnkd.in/d_Qbdsqt #marketing #marketingteam #communication

With differing schedules and busy workloads, coordinating company-wide events—and ensuring they’re valuable—can be a challenge. After a decade of planning our all-hands meetings and collecting postliminary feedback, we think we’ve finally found the sweet spot. In a recent blog, Melanie outlines the practical tips and tricks we’ve accumulated over the years to empower your organization to host successful team events. https://lnkd.in/ePN6ZSfc #marketing #marketingteam #communication #thoughtleadership #b2b #teammeeting #leadership

For the past few months, we partnered with InterPayments, a credit card surcharging technology company, to redesign and launch their new website. The revamped site provides an improved user experience, expanded library of educational resources and case studies, and an elevated visual appearance that’s more closely aligned with their mission, brand identity, and story. Explore their new look: https://lnkd.in/e-hcSbWz #b2bmarketing #b2b #webdesign #marketing #b2bmarketingagency

Last month, we gathered in person for our annual team retreat, which was made extra special by celebrating Hencove’s 10th anniversary. To commemorate this milestone, we spent two days reflecting on our accomplishments, identifying growth opportunities, and learning about the importance of connections. 🧡 In reflection, Alana shares her three top takeaways on what it means to be a good marketer, teammate, and leader: https://lnkd.in/eHRTczMT #marketing #marketingteam #communication #thoughtleadership #b2b #teammeeting #leadership