Madison Logic

What is the ultimate asset for content marketers? ⬇️ Melody Selby, Content Marketing Manager at Madison Logic says, “Data-driven insights into your target audience and what they’re looking for to guide your content and campaign strategies.” Data is a huge part of understanding what content topics to engage buyers with and what will resonate with them the most. Data-driven insights allow you to create content and messaging that educates buyers about your solution, motivates them through the funnel, and persuades them that you are the ideal solution to partner with to reach their goals. Enter our new ABM Buyer Intent Guides. 💥 These guides are an invaluable resource for all B2B marketers, offering access to buyer insights and key findings from Madison Logic’s comprehensive dataset—ML Insights. By combining technographic data, B2B buyer research, and historical proprietary media engagement signals, ML Insights creates a single predictive score of the accounts, personas, and content to drive optimal engagement. Across 6 different verticals, each guide highlights: - Buyer trends - In-market accounts - Who’s involved in purchases - Related content topics to engage buyers with Use these guides to better identify vertical-specific in-market accounts, buying group members, and the content topics most likely to convert. 👉 Download the guides and leverage these actionable insights in your own marketing programs, today: https://hubs.li/Q02GnSzb0 #abm #contentmarketing #content #marketing #data

Things are heating up! Madison Logic was once again named a Leader in the G2 Summer 2024 Grid Report. ☀️😎 We earned 26 badges including Leader or High Performer across 18 categories for Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platforms, Marketing Account Intelligence, Buyer Intent Data Providers, and Account Data Management. Meanwhile, site reviews continue to underscore our transparent practices and market-leading, data-driven approach that empowers marketers to convert their best accounts faster. 🥂Cheers to our clients for their continued support and trust. Together we prove that it's not magic—it's logic. See it for yourself and learn why marketers behind the fastest-growing companies in the world continue to partner with us: https://hubs.li/Q02G9_cx0 #abm #marketing #success #b2b #digtialmarketing

Today’s buyers no longer want a personalized experience; they demand it. But personalization isn’t just about what content and messaging you provide, it’s about when you provide it. Timing is everything. Using data to understand where potential customers are in the decision-making process and mapping content and messaging to their concerns at each stage provides a stronger foundation to generate brand awareness and demand among multiple committee members. Just as you evaluate each asset for where it may fit in your sales funnel, you need to consistently evaluate how buyers enter your funnel and establish KPIs for each phase of the buyer’s journey. By clearly defining entry criteria and KPIs for each funnel stage, you can better understand where buyers are in their journey. This not only ensures that your marketing efforts are both targeted and effective by meeting the specific needs and concerns of buyers at every stage, but also enhances the buyer's experience to accelerate their progression through the funnel, leading to faster decision-making and more successful outcomes. Check out our blog to learn how to use engagement and intent data to identify where each buyer is and to signal when they have moved to a new stage, so you present them with the content and messaging needed to get them to a decision faster: https://hubs.li/Q02G5mKX0 #abm #data #marketing #contentmarketing #b2b

Why do clients love working with Madison Logic? 💜 Max Kaskons, Senior Digital Marketing Program Manager at Akamai Technologies, says it's a combination of: - Intent data - Lead quality - ABM expertise - And the fantastic support from our teams Since partnering with Madison Logic, Akamai has seen more engaged contacts coming through their programs with higher click-through rates and more leads. Learn more about Akamai's ABM success and watch the full video here: https://hubs.li/Q02FVb7W0 #abm #strategy #success #marketing #digitalmarketing

Just because you’ve received an inbound lead doesn’t mean they’re ready to speak to your sales team. ⬇️ Generating that initial interest is step one in your marketing strategy—and while lead-generating campaigns are an important component, you’ll only find success if you know how to urge leads to request a demo or meet with a sales representative. We created a step-by-step guide that provides a foundation for your marketing strategy to give leads the attention and personalization they require to empower them to take the demo or meeting. In it, you’ll learn: • Five steps to develop a strong, repeatable approach to motivate leads toward sales meetings • How to leverage data for better content matchmaking for both personas and funnel stage • What metrics and key performance indicators help you optimize campaigns Download your copy now: https://hubs.li/Q02FHGvv0 #abm #sales #marketing #b2b

77% of B2B buyers pick a vendor from a pre-selected list before the research begins. What can you do to increase your chances of being found on that list? Craig Ziemkiewicz, Director of Product Marketing at Madison Logic, shares how ABM Connected TV (CTV) pushes you in front of key players in the buying committee before day one, helping B2B marketers who are looking to drive higher engagement, accelerate conversion and maximize exposure with the buying committee early in the buying journey. The earlier buyers engage with your brand, the more likely you are to make it onto the shortlist. Learn more in our virtual event with Forrester on how to leverage CTV advertising to accelerate B2B brand building and demand generation strategies: https://hubs.li/Q02DDZjb0 #abm #ctv #advertising #marketing #b2b

Did you know that Madison Logic integrates with your most valuable sales and marketing tools to streamline collaboration and accelerate results? 📈 Through the HubSpot integration, Judit Szabo and her team at Endava are able to activate automated lead capture and nurture campaigns fueled by a combination of their own first-party account intelligence and Madison Logic’s proprietary intent dataset, ML Insights. This allows them to establish relationships with target accounts and engage them with relevant, industry-specific content to consume at their own pace. Running ABM with Madison Logic, Endava has not only seen over 40% of their top-of-funnel contacts come into their pipeline, but they’ve also seen 30X ROI on its influenced pipeline. Learn more about how Endava leverages Madison Logic and the HubSpot integration for ABM success here: https://hubs.li/Q02Fd-KT0 #abm #marketing #datadriven #success #b2b

Intent data is a valuable asset for B2B marketers, but it can also be a liability if not handled securely. With data privacy and security regulations constantly changing, your organization must stay vigilant, be conscious of regulatory changes, and adapt data security practices accordingly. Here are 3 tips for creating a stronger data security culture at your organization: 1️⃣ Strengthening alignment with your IT and security teams on data security practices fosters greater collaboration and understanding, leading to improved results. Forrester research finds that only 17% of decision-makers in enterprise risk management said that marketing had supported their efforts in the last 12 months. Combat these concerns by playing a more critical role in protecting customer data and preventing problems with data corruption that affect business processes and decisions. 2️⃣ Focus on relevant data you need for account validation and avoid excessive personalization. 3️⃣ Exercise caution with public generative AI models to prevent data leakage. Implementing solid data security protocols also improves lead generation quality by ensuring the accuracy and reliability of the data used to source leads. This allows you and your teams to focus efforts on potential customers who are genuinely interested and more likely to convert, thereby enhancing overall conversion rates. Learn more about the crucial role of security in managing your intent data, here: https://hubs.li/Q02DDVGd0 #data #secuirty #privacy #abm #marketing

In today’s competitive landscape, every interaction with your target accounts must be meaningful, impactful, and establish trust—so buyers will select you as their best-fit solution. Crafting these experiences involves smarter targeting and a better understanding of their individual needs to deliver more relevant content and messaging across the channels they use the most. While implementing this approach may seem intimidating, our 2024 Full-Funnel ABM Playbook breaks down the 3 key steps to crafting a more impactful ABM strategy. 👉 Download your copy today: https://hubs.li/Q02DDT3g0 #abm #marketing #revenue #pipeline

Celebrating good times and the end of a successful H1 full of accomplishments, exciting updates, and time spent together. 🎉 While we can’t fit everything into one post, here’s a quick H1 recap: • Welcomed our new CEO, Keith Turco, along with 31 other new employees. • Earned the prestigious 2024 Top Workplaces USA TODAY Award. • Collected over 80 G2 Badges (22 of those being Leader or High Performer). • Published The 2024 Full-Funnel ABM Playbook, ABM for Cross-Selling and Upselling Blueprint, and our latest ABM Buyer Intent Guides. • Launched 3 new ABM Success Series with Shell Lubricant Solutions, Endava, and Akamai Technologies. • And, spent quality time together during our annual offsites in Tampa FL, and London (where we filmed these awesome 360 videos 😉). Looking forward to an equally fantastic H2, with our team, partners, and of course, our amazing customers. Learn more about Madison Logic and our current employment opportunities, here: https://hubs.li/Q02DHDrk0 #abm #culture #marketing #jobs