Fashion giants like Nike and Ralph Lauren have long dressed members of #Olympics teams. Now, more small-scale brands are joining them on the global stage through uniform deals. CARIUMA, a sustainable skate shoe brand, is designing Olympic uniforms for the first time this year and outfitting skateboarders from three countries with its footwear and apparel. Meanwhile, premium active swimsuit brand Left On Friday is making its Olympic uniform debut with bikinis, cover-ups and accessories for Canada’s women’s beach volleyball team. And Swedish clothing company J.LINDEBERG is making this year’s uniforms for the U.S. men’s and women’s golf teams, plus uniforms for the 2028 Olympics in Los Angeles.
Modern Retail
Book and Periodical Publishing
New York, NY 10,713 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
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http://modernretail.co
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Updates
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This week's Modern Retail Rundown features Athletic Brewing Co. receiving more private equity cash, Nike brings a veteran out of retirement to restart wholesale and Costco Wholesale’s membership goes up.
Modern Retail Rundown: Athletic Brewing raises $50M, Nike brings back veteran exec & Costco raises membership fee
https://www.modernretail.co
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Brands are giving direct mail a boost. Around a quarter of e-commerce brands say 26% to 50% of their marketing budget goes to #directmail, according to direct mail marketing firm Lob. In this piece by Melissa Daniels, we speak to Alvaro De La Rocha of Bespoke Post, Polly Bickel Wong of Belardi Wong, and Karen Danudjaja of Blume .
Why companies like Bespoke Post and Blume are reconsidering direct mail
https://www.modernretail.co
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From 2024 to 2026, financial media network ad spending in the U.S. is poised to explode at a compound annual growth rate of 107% to hit $1.50 billion. Here's what's behind the boom. #retail #financialmedianetwork In this piece by Allison Smith, we speak to Maria Elm and Sarah Marzano of EMARKETER, and Nich Weinheimer of Skai.
What the explosive growth of financial media networks means for retailers
https://www.modernretail.co
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High-end brands are spending hundreds of millions of dollars on properties in popular corridors that house their flagship stores or could in the future. In December, Prada Group agreed to buy the home of its boutique in New York’s Midtown and an office building next door for $835 million, Bloomberg reported. Also on Fifth Avenue, Gucci owner Kering dropped $963 million on a property where it could open a store in the future, and both LVMH (which owns Louis Vuitton and Christian Dior Couture) and CHANEL have reportedly been in talks to buy a building housing the Bergdorf Goodman department store. In San Francisco’s Union Square in late 2021, Chanel bought a building housing Williams-Sonoma for $63 million. That was after the #luxury brand had already paid $152 million in 2015 for the property that is now its new, larger Los Angeles flagship.
Luxury brands become landlords to take control in coveted retail destinations
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For direct-to-consumer cookware brand Caraway Home, Prime Day is the one period out of the year where nearly all of its marketing is focused on shepherding customers toward its Amazon storefront rather than its #DTC site. In the past, #Caraway has used its DTC site as a way to tease out sales ahead of Prime Day, which this year takes place on July 15 and 16. In the past, Caraway would offer a 10% off sitewide discount in the days leading up to Prime Day, which then turned into 20% off once #PrimeDay hit. But this year, Caraway is scrapping that pre-Prime Day sale, according to founder Jordan Nathan.
How startups learned to embrace Prime Day
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This week, we dive into the realities of running an e-commerce business in 2024. We have a story about how many #DTC darlings have turned into so-called zombie brands. Then, we look at a recent Etsy move and how it could be catastrophic for some sellers. Lastly, a look at how mall developers are trying to rethink their designs to woo in more people.
Modern Retail Weekly Download: The rise of zombie brands
Modern Retail on LinkedIn
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Founders are wondering what’s happening to some of their former top competitors after they’ve gone radio silent. Boards are having contentious discussions about whether or not to sell after founders have spent years attempting to grow sales and cut costs yet shown little progress. There’s a name for many of these companies: zombie brands. #zombiebrands
Zombie brands, fire sales & quiet closures are plaguing the DTC world
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Online marketplace Temu is counting on a deluge of ads — whether that’s through social media, paid search or television — to win over shoppers. #temu
Temu's ad spend soars as it embarks on a marketing blitz
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Last week, Amazon agreed to back Saks Fifth Avenue’s $2.65 billion buyout of Neiman Marcus Group and take a minority stake in the combined company, giving #Amazon a great foothold in #luxury retail. Analysts weighed in on how the deal will play out and whether it’ll pay off. In this piece by Allison Smith, we speak to Sucharita Kodali of Forrester, Greg Portell of Kearney, Neil Saunders of GlobalData Retail, and Scott Markman of MonogramGroup.
What the merger between Saks and Neiman means for Amazon
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