Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

Agony for England 🏴󠁧󠁢󠁥󠁮󠁧󠁿... Ecstasy for Spain 🇪🇸... And congratulations to Daniel Moore, who ended up on top of our Euros Prediction League 👏 Thank you to everyone who joined in the fun for this historic tournament. The countdown to the World Cup begins... now! But you don't need to wait years -- or even one more minute -- to take control of your omnichannel media program and hit the back of the net with your campaigns, thanks to Skai Decision Pro. Our solution visualizes media performance across retail media, paid search, paid social, display, CTV, and more so you can quickly understand the impact of budget changes, better allocate your spend, and get a result for your business. Find out more: https://okt.to/Xm3P2j

IN CASE YOU MISSED IT...🚨 Here are highlights from our Monthly Benchmarks 👇 📺 Retail Media 54% of retail media accounts saw no change in spend or CPC MoM 🔍 Paid Search Average CPC ticked up 2% in June, pushing the average daily spend for the channel up by the same amount 📲 Paid Social 47% of paid social accounts had lower spend in June, bringing average daily spend down by 2% Get more detailed insights here: https://okt.to/E3DJ0N

It's finally the week of #PrimeDay2024! What will consumer spending look like this year? How can marketers make the most of the extra attention? Skai 's Gil Sadeh recently gave Street Fight his perspective and predictions, including: 💵 75% of US consumers plan to spend the same or even more than they did last year. 👀 For brands, #PrimeDay is an opportunity to raise visibility for slower-moving product lines. 🛒 Another tip: promote less expensive items so new buyers can sample your brand (then remarket your more premium items to them in the future). 🖥️ According to Skai's exclusive consumer survey, the top product categories this year will be: big-ticket electronics, home goods, fashion & apparel, and beauty & personal care items. Get more insights from Gil's interview here: https://okt.to/GND6aV

Yes, that's right - with strategic media forecasting at your fingertips, you will always be the smartest marketer• in the room! Use Skai Decision Pro to: ✍️ Develop a strategic plan for marketing budgets ❓ Compare "what-if" scenarios 🔮 Predict market trends 💰 Adjust budgets But wait, there's more: https://okt.to/Uy9Woa •or at least appear to be 😉

Last year's #PrimeDay was the biggest yet. Will the 2024 edition set a new record for sales? In an appearance on Schwab Network, Skai's Nich Weinheimer previewed what we can expect, and what advertisers need to be thinking about: 🛍️ #PrimeDay2024 will be a huge boon for brands selling and advertising through Amazon's marketplace, providing them with an an opportunity to convert the influx of deal-seeking, ready-to-spend shoppers into actual customers. 💸 Ad spend will likely be 4X-5X the daily average for the previous 30 days, due to more clicks and higher ad prices. 🗓️ Advertisers should have clear goals for their Day 1 sales, and be prepared with an aggressive plan for Day 2 in case those plans aren't met -- including leveraging technology platforms to glean insights from hourly data and make adjustments relative to demand in real time. Watch the entire interview here to find out more about the evolution of retail media, the part that AI plays, how the competition is responding, and more: https://okt.to/65skCZ

A win for retailers, brands & shoppers! 🎉 Digital tools now connect trade, shopper & brand bucks for targeted in-store ads. Advertima's James Allison and Alison Dunham break it down in this #RetailMediaThursdays episode: https://okt.to/DhfAEt

Not really ironic: rain on your wedding day ☔ Actually ironic: this organic LinkedIn post about the value of LinkedIn Ads 👀 Here are 5 reasons why you should pay attention, even if you're B2C. Head to our irony-free blog for more: https://okt.to/HePxL4

It's the end of an ERA... The third-party cookie era! ⛔🍪 BUT here are 3️⃣ key strategies for targeting and bidding that can keep your advertising sweet: 📈 Leverage first-party data 🔗 Utilize walled gardens 🫶 Embrace contextual targeting Find out more: https://okt.to/Ef91mP

You may recognize this #RetailMediaThursdays guest 👀 In this episode, we sit down with Decentriq's Dan Shering, who happens to be former RVP Sales, EMEA at #Skai (and a previous host of RMT!) A great catch-up with Dan on all things cookieless, cleanrooms, CTV, collaboration, and more! 👇 https://okt.to/HQEjys