Ad Age Creativity: Pick of the Day 🐠 🧜♀️ 🐸😈 🫘 🎶 🎸 Thanks Tim Nudd & Sabrina Sanchez for the coverage. https://lnkd.in/gR7i8Keb
TBWA\Media Arts Lab
Advertising Services
Los Angeles, CA 84,236 followers
The bespoke agency dedicated to Apple. LA | London | Miami | Shanghai | Singapore | Tokyo
About us
Media Arts Lab is the bespoke global agency for Apple and only Apple. We think different to create impact for the world’s most iconic brand. In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born. Today, Media Arts Lab has seven dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world. We have six values that underpin who we are and how we do things at Media Arts Lab. Creative to the Core Outsider on the Inside Constructive Candor Cultivating Inclusivity Strong Together Hungry and Curious TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
- Website
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http://www.mediaartslab.com
External link for TBWA\Media Arts Lab
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Los Angeles, CA
- Type
- Public Company
- Founded
- 2006
- Specialties
- advertising, marketing, strategy, creative, website design, performance marketing, PR, creative, design, project management, data strategy, media, production, and social
Locations
Employees at TBWA\Media Arts Lab
Updates
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Apple's new Shot on iPhone campaign "¡Suerte!" 🎵🐟 🐸 🧜🏻♀️ 😈 🎵 Thanks for the coverage Sergio Burstein. https://lnkd.in/enn3XWt8
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🎶 Exciting news in the world of Música Mexicana! 🎶 Apple's latest Shot on iPhone campaign, created by our LATAM team, “Suerte!”, celebrates the cultural richness of Lotería and Música Mexicana, starring the talented Iván Cornejo debuting his new song "Intercambio Injusto". 📽️✨ Told through the lens of the iPhone 15 Pro, the film follows the journey of a young Hispanic singer who overcomes creative block with the help of iconic characters from the Lotería board game - including El Diablito, El Pescado, and La Muerte. Iván Cornejo stars as the film's protagonist, El Músico, alongside María Zardoya of The Marías as La Sirena, or the Mermaid, while Mexican singer Edén Muñoz voices La Rana, or the Frog. This ode to to Música Mexicana and Hispanic heritage was directed by the amazing Mexican-American duo Cliqua and scored by Grammy & Emmy winner Camilo Lara. We invite you all to watch “Suerte!" https://lnkd.in/ev3KKiJ7 and check out Rolling Stone's feature article to learn more about this fantastical campaign. (https://lnkd.in/ekfNw_uu) Thank you to our production partners: LANDIA, Barking Owl, Company 3, EXILE Edit, Incite, Pariah VFX #Music #Film #IvanCornejo #Apple #Suerte #Lotería #MúsicaMexicana #ShotOniPhone
See Iván Cornejo Become ‘El Músico’ in Lotería-Inspired Short Film
https://www.rollingstone.com
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That's a wrap for Cannes Lions 2024! 🦁 We’re incredibly proud to take home 15 Cannes Lions! 1 Gold, 4 Silver and 10 Bronze Lions across 8 different campaigns. What an incredible week celebrating our client Apple, our talented teams across the world and our partners. 👏 🏆 Thank you to the jurors at Cannes Lions International Festival of Creativity for the recognition. Fuzzy Feelings 🥇 Gold – Film 🥉 Bronze – Entertainment 🥉 Bronze – Film Craft 🥉 Bronze – Film Craft Another Birthday 🥈 Silver – Film Craft 🥈 Silver – Health & Wellness 🥉 Bronze – Entertainment Shot on iPhone – Little Garlic 🥈 Silver – Entertainment 🥉 Bronze – Film 🥉 Bronze – Media Invincibles 🥈 Silver – Brand Experience & Activation Shot on iPhone – Huracán vs. La Piñata Enchilada 🥉 Bronze – Film Shot on iPhone – Midnight 🥉 Bronze – Entertainment Bigger Christmas Trees 🥉 Bronze – Industry Craft Waiting Room 🥉 Bronze – Film Craft
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Cannes Lions is officially here! Our group creative director, Nick Ciffone, and executive creative director, Greg Greenberg, hand-picked campaigns they expect to triumph this week. 👀 Thanks for chatting Amy Houston The Drum! Check them out: https://lnkd.in/gv5uVDy5 #CannesLions #Cannes #CannesLions2024
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The 2024 APAC Effie Awards are underway! Michaela Futcher, Head of Strategy and Managing Director for TBWA\Media Arts Lab APAC, joined creative leaders to evaluate the top work in the region and ultimately determine this year's winners. Stay tuned — Winners will be announced on September 13th. 📅
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“Remember how we used to put padlocks on our diaries so our overprotective parents couldn’t get into them? These days, the phone isn’t just a teenager’s diary; it’s their social life, their identity, and much, much more.” Our team spoke with MARKETECH APAC on connecting through comedy for Apple’s latest iPhone campaign in Malaysia featuring Face ID. 🔒 🤳 Read more: https://lnkd.in/gprrBnFB
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Just a few days until Cannes Lions and Ricardo Adolfo, our ECD for Tokyo & Seoul, already has his top picks from the Asia Pacific region. Check them out in shots : https://lnkd.in/g-sqTtkH #Cannes #CannesLions #CannesLions2024 #CannesContenders
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"Comedy is Hard AF.” If you're heading to Cannes, mark this session as a must. ☝ Our GCD from London, Julie Matheny, will take the stage with comedian Ed Night, Director David Shane and CCO Greg Hahn as they attempt to create and perform a funny ad from scratch, using only their wits, a super-expensive velociraptor costume made out of vulcanized rubber, and a single roll of Bounty paper towels. Visit Cannes Lions for session Info: https://lnkd.in/ehTBVR4C #Cannes #CannesLions #CannesLions2024
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This gave us that warm, fuzzy feeling. Thanks Aaron Starkman, Andrés Ordóñez, Sam Shepherd and Vida M Cornelious for your Cannes predictions. And thank you Tim Nudd for gathering these great minds to highlight the best of what we will see in France. 🦁 #CannesLions2024 Ad Age Cannes Lions International Festival of Creativity
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