Tobacco use is still the leading cause of preventable death and disease in the country and leads to 480,000 deaths in the U.S. each year from cigarette smoking alone.
Truth Initiative
Non-profit Organizations
Washington, DC 18,524 followers
Truth Initiative is dedicated to achieving a culture where young people reject smoking, vaping and nicotine.
About us
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine. The truth about tobacco and the tobacco industry are at the heart of our proven-effective and nationally recognized truth® public education campaign, our rigorous and scientific research and policy studies, and our innovative community and youth engagement programs supporting populations at high risk of using tobacco. The Washington D.C.-based organization, formerly known as Legacy, was established and funded through the 1998 Master Settlement Agreement between attorneys general from 46 states, five U.S. territories and the tobacco industry. More than 100 talented individuals with expertise including law, policy, communications, marketing, academia and research work at Truth Initiative. We encourage you to learn more about our work speaking, seeking and spreading the truth about smoking, vaping, and nicotine by visiting truthinitiative.org.
- Website
-
http://www.truthinitiative.org
External link for Truth Initiative
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 1999
- Specialties
- Public Health, Tobacco Control, Youth Marketing, Health Equity, and Social Justice
Locations
-
Primary
Get directions
900 G Street NW
Fourth Floor
Washington, DC 20001, US
Employees at Truth Initiative
-
Tia Taffer
VP of Digital Engagement, Marketing at Truth Initiative
-
Elizabeth Kenny
Chief Marketing and Strategy Officer at Truth Initiative
-
Amanda Graham, PhD
Chief Health Officer, Truth Initiative | Professor of Medicine (adjunct), Mayo Clinic College of Medicine and Science
-
Adrienne Neal, PHR, SHRM-CP
Vice President, Human Resources at Truth Initiative
Updates
-
There IS support out there for people of all ages trying to quit vaping nicotine. Text 88709 to get free support today or explore other resources at BecomeAnEX.org.
-
The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important step to protect youth and young adults from the dangers of nicotine addiction and should serve as an example for other attorneys general across the nation. Full statement: https://lnkd.in/eUgFSMQY
-
-
Thousands of young people, including creators, are driving a trend of sharing their stories about quitting nicotine on social media. As a group of creators document their quit journeys, truth is supporting them with free, proven-effective tools and resources.
Young people quitting nicotine get help from truth®
truthinitiative.org
-
Reynolds American’s (RJR) introduction of a new line of nicotine-free disposable vaping devices is another thinly veiled attempt by the tobacco industry to grab share of the e-cigarette market and avoid FDA regulation. The uncanny resemblance to ElfBar, one of the most popular e-cigarette brands among teens, and fruity flavors like Watermelon Frost could continue to normalize vaping among youth, serving as a gateway to e-cigarette products that already contain as much nicotine as a carton of combustible cigarettes.
Exclusive | Reynolds American Introduces Fruity Vapes—Minus the Nicotine
wsj.com
-
Hear from Chief Research Officer Barbara Schillo on the media's impact on #publichealth:
How can communications campaigns improve public health and shape policy? At our recent #VitalTalks event, experts from Truth Initiative and the The Rockefeller Foundation joined us to discuss the role media campaigns can play in promoting health and well-being for all. Watch the event here: https://lnkd.in/gxUQHiVF
Breaking Barriers: Media's Impact on Public Health
-
Equipping young people with correct information about vaping and nicotine so they can make good decisions is paramount to health care providers (HCPs) to address the explosion of vaping nicotine among teens and young adults.
As Vaping Among Teens, Young Adults Rapidly Increases, So Do Health Concerns
https://www.psychiatryadvisor.com
-
This study highlights opportunities to expand resources and support to young people who may experience lower levels of e-cigarette dependence.
Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction
truthinitiative.org
-
CMO Elizabeth Kenny joined Association of National Advertisers’s Marketing Futures Podcast to discuss insights and discoveries behind truth’s latest campaign aimed at Gen Z, and most importantly meeting them where they are.
Meeting Gen Z Where They're At, with Elizabeth Kenny of TRUTH Initiative - ANA Marketing Futures Podcast - Podcast en iVoox
ivoox.com
-
These stories of influence and interference in Black communities and legislation show that the tobacco industry playbook hasn’t changed. The Washington Post has more:
How Black activists became defenders of Big Tobacco
washingtonpost.com